The curriculum listed below applies to students who declared pre-journalism Fall 2013 or later.
The philosophy of the Public Relations (J:PR) program is that practitioners must be versed in all the diverse communication specialties. Majors are therefore advised to take appropriate course work in other fields, as well as related studies in other schools and departments, from business to sociology.
We build relationships. We create connections, facilitate conversations and encourage respectful understanding between organizations and the diverse publics they need to reach. Through research, critical thinking and strategic problem solving, we determine how to deliver the right message to the right audience through the right channels at the right time.
The public relations sequence provides hands-on learning opportunities in and out of the classroom. Our students write, plan, think, build, create, strategize. They ask questions, they develop insight and they tune into and shape the world around them.
Informed by a faculty grounded in industry experience that produces internationally recognized scholarship, public relations majors at the School of Journalism and Communication are challenged to excel in communicating clearly across platforms to proactively manage client issues.
Agencies and organizations in a variety of fields recruit our graduates because of their understanding of how to use earned and owned media to support organizational objectives and meet challenges in a globalized environment.
Student organizations include Allen Hall Public Relations (AHPR) and Public Relations Student Society of America (PRSSA).
We are committed to teaching the next generation of strategic communication professionals how public relations can foster relationships built on ethics, trust, and transparency. Beyond championing the traditional public relations roles and processes that touch organizations, causes, and stakeholders, the SOJC’s public relations area looks for ways to interrogate storytelling norms and to uncover persuasive techniques. We explore how public relations advances social change — amplifying the underrepresented voices across local and global communities.