Apply now for fall 2017!

Communicate with Impact

Learn how to develop communication strategies that will achieve your organization’s goals and advance your career. Get a master’s degree in strategic communication.

What We Teach

Our students walk away with the critical thinking, analysis, and practical skills to create and execute content strategies that get real results. Our 48-credit curriculum covers research, planning, management, finance, social media, and more.

Because our courses are for working professionals, we offer them on evenings and weekends. Most students complete the program in two academic years (six 10-week terms), but you can negotiate a pace that works for you. The grid below shows when we offer required courses.

Fall Term

Mass Communication and Society (4): An introduction to graduate study in communication, with an emphasis on the major intellectual traditions and enduring issues in the field of strategic communication.

Foundations of Strategic Communication (4): This class offers students the opportunity to reflect on current communication in the workplace and to improve future communication skills.

Finance for Strategic Communication (2): This course focuses on the core basics of financial statements and their application for anyone working in public relations, advertising, marketing, and corporate communication.

Winter Term

Strategic Communication Research Methods (4): This is a practical, real-world research course, designed to give students methodological skills that can be applied directly in the workplace.

Introduction to Strategic Communication Marketing (4): This course approaches the practice of marketing from the perspective of the general manager.

Elective (2)

Spring Term

Strategic Communication Research and Planning (4): This course focuses on the principles of research for the strategic management of communications programs and campaigns.

Strategic Marketing Communication (4): Explores the use of creative conceptual thinking as part of the strategic basis in successful communication campaigns.

Project Management and Planning (2): Explores problems and specialized skills needed in strategic communication management. Examples include crisis communication, creativity in business, corporate social responsibility.

Fall Term

Creativity in Strategic Communication (4): Explores the use of creative conceptual thinking as part of the strategic basis in successful communication campaigns.

Elective (4)

Elective (2)

Winter Term

Strategic Communication Management (4): Students will learn the essential elements of managing and leading groups and organizations.

Elective (2)

Terminal Project (3)

Spring Term

Terminal Project (3)

Elective (2)

Additional electives offered each year, including during weekends and the summer term.

Recent elective topics: Mobile Media Strategy, Social Media Strategy, Strategic Search Engine Optimization, Creativity as a Professional Asset, Corporate Social Responsibility

What It Will Cost

Oregon residents pay $5,800 a term, for an average total program cost of $34,800. Nonresidents and international students pay $8,500 a term, for a program cost of $51,000. Our program is eligible for federal financial aid and the G.I. Bill.

Where We’re Located

Our classes meet evenings and weekends at the George S. Turnbull Portland Center on the White Stag block in downtown Portland.

Who We're Looking For

Most of our students are midcareer professionals in public relations, advertising, marketing, corporate communications, or related fields. But we also accept applicants with less experience who show talent, potential, and interest in content strategy. If you’re a critical thinker who wants to use communication to better your company, your community, or your world, we want to meet you.

How to Get Started

Our academic workshops are open to the general public. Contact the graduate program manager for more information.

Sign up for the Portland General Interest list to get news and announcements about events at the George S. Turnbull Portland Center.

Complete our online form to find out more about our program.

Accepting applications now for Fall 2017.

Where Our Graduates Work

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Alumni & News from the Strat Comm Program

Contact Information

Jered Nagel

Jered Nagel

Graduate Programs Manager

214A Allen Hall
541-346-6304
jnagel@uoregon.edu

Stacy Bazzana

Stacy Bazzana

Graduate Recruitment Manager

366C White Stag Block
503-412-3706
bazzana@uoregon.edu

Donna Davis

Donna Davis

Strategic Communication Program Director, Assistant Professor

366F White Stag Block
503-412-3658
dzdavis@uoregon.edu