Bachelor's Degree in
Public Relations

In a complex and shifting business landscape, public relations serves as a crucial hinge connecting people to information, organizations, and each other. Success in any field rests on the ability to deliver the right message to the right audience at the right time.

a student presents their public relations portfolio to two people with their backs to the camera

Bachelor's Degree in
Public Relations

In a complex and shifting business landscape, public relations serves as a crucial hinge connecting people to information, organizations, and each other. Success in any field rests on the ability to deliver the right message to the right audience at the right time.

Be a Relationship Builder with a Degree in PR

Become a vital player in whatever field you love—whether that’s sports, healthcare, technology, finance, entertainment, nonprofit, or any other—with skills that drive success in any industry. Our flexible curriculum, supportive faculty, and your close-knit but inclusive cohort of students will serve as your home base while you combine majors, minors, and courses to custom-build the career of your dreams. Forge relationships built on trust as you join the ranks of PR advisers who are guiding companies to greater brand responsibility and leading the charge for diversity, equity, and inclusion.

Apply »
Degree Requirements »
Sample Schedules »
Courses »
Faculty and Staff »
Internships »
Visit Us »

See a Sample Schedule

Explore PR Courses

Apply »
Degree Requirements »
Sample Schedules »
Courses »
Faculty and Staff »
Internships »
Visit Us »

Be a Relationship Builder with a Degree in PR

Become a vital player in whatever field you love—whether that’s sports, healthcare, technology, finance, entertainment, nonprofit, or any other—with skills that drive success in any industry. Our flexible curriculum, supportive faculty, and your close-knit but inclusive cohort of students will serve as your home base while you combine majors, minors, and courses to custom-build the career of your dreams. Forge relationships built on trust as you join the ranks of PR advisers who are guiding companies to greater brand responsibility and leading the charge for diversity, equity, and inclusion.

See a Sample Schedule

Explore PR Courses

Oregon Accelerator student present in front of a screen

five SOJC PR students pose at a press event

a student gestures while sitting behind a sign that says IR Futures

Take flight with a Public Relations Bachelor's Degree

Be the voice of the organization, cause, or community you’re most passionate about. A degree in public relations opens doors in every industry across the nation. Land a highly sought-after job with a PR agency or in-house communication team, or leverage your transferable skills into a career in law, business, human resources, nonprofit management, and beyond.

Meet More PR Alums

Madilyne Nguyen-Acosta ’21
is a senior DEI specialist for Sony Music Group. →

Tyson Winter ’11
manages social media for NASCAR. →

Nicole Leverich ’99
is vice president of communications at LinkedIn. →

Take flight
with a Public Relations Bachelor’s Degree

Be the voice of the organization, cause, or community you’re most passionate about. A degree in public relations opens doors in every industry across the nation. Land a highly sought-after job with a PR agency or in-house communication team, or leverage your transferable skills into a career in law, business, human resources, nonprofit management, and beyond.

Madilyne Nguyen-Acosta ’21
is a senior DEI specialist for Sony Music Group. →

Tyson Winter ’11
manages social media for NASCAR. →

Nicole Leverich ’99
is vice president of communications at LinkedIn. →

Meet More PR Alums

440+

Students in public relations program

1

PRSA-certified program in Oregon

160+

Years combined faculty industry experience

60+

Students involved in Allen Hall Public Relations agency

440+

Students in public relations major

1

PRSA-certified program in Oregon

160+

Years combined faculty industry experience

60+

Students involved in Allen Hall Public Relations agency

Public Relations Program News

November 19, 2024

New Faculty Bring Wealth of Skills, Expertise to SOJC

Nine new faculty at the SOJC bring skills and expertise in artificial intelligence, augmented and virtual reality, consumer behavior, health journalism, and sports writing and marketing.

November 18, 2024

Julia Boboc records a podcast in the SOJC podcast studio lit in green

‘One Cool Story’ Podcast Focuses on SOJC Community

“One Cool Story” is a student-created podcast that features interviews with students, alumni, faculty and staff about college, careers, our community and interesting stories.

October 31, 2024

graphic showing an outline of Allen Hall with the words "one cool story"

New Podcast Highlights 'Cool Stories' from the SOJC

“One Cool Story: Tales from the University of Oregon’s School of Journalism and Communication,” is a new podcast featuring students, faculty, alumni and staff from the SOJC.

More News »

Public Relations Program News

November 19, 2024

New Faculty Bring Wealth of Skills, Expertise to SOJC

Nine new faculty at the SOJC bring skills and expertise in artificial intelligence, augmented and virtual reality, consumer behavior, health journalism, and sports writing and marketing.

More News »

Hands-On Learning, Real-World Experience

SOJC Public Relations students visit the Hoffman PR Agency in London

Build Your PR Portfolio

Our students routinely land coveted jobs right out of the gate. Why? Because they graduate with an irresistible portfolio and an impressive network of peers and professionals. Get career ready as you develop innovative campaigns for real clients in our student-run PR firm. Travel the country to visit top PR agencies and high-profile companies in New York, Silicon Valley, or Chicago. And experience formal portfolio reviews with industry professionals in Portland and Eugene to prep you for real world interviews.

Explore Learning Opportunities

Jillian Gray wears a red sweater and gestures while presenting in front of a screen that says UO PRSSA Spring Term Meeting #1

PRSA-Certified, PRSSA-Approved

We’ve got the only public relations program in Oregon that’s earned the Public Relations Society of America’s rigorous Certification in Education for Academic Programs in Public Relations. And many of our students participate in our Public Relations Student Society of America (PRSSA) chapter—recent winner of the national Star Chapter Award—to expand their networks, work on professional PR campaigns for real-world clients, and participate in the Bateman Case Study Competition.

Learn about Our PRSSA Chapter

Allen Hall PR students at the PeaceHealth Rides booth

Get Experience in the Field

In the SOJC’s public relations program, our students practice real-world PR work in the classroom and in the field. They learn from industry-seasoned faculty, generate campaigns for professional clients in their classes and student organizations, and take on internships with agencies and companies around the state. All that experience makes them well-rounded PR professionals and gives them a leg up when they graduate. Browse our student project feed to see what our students are up to.

Explore Student Work

Institute for Public Relations

The SOJC is the new West Coast home of the Institute for Public Relations, a national nonprofit foundation dedicated to the science beneath the art of public relations. Students and faculty get to collaborate in the IPR’s groundbreaking research projects, the organization hires SOJC student assistants to support its research-based mission. IPR president Tina McCorkindale is also an adjunct professor in the school’s PR area.

Institute for Public Relations

The SOJC is the new West Coast home of the Institute for Public Relations, a national nonprofit foundation dedicated to the science beneath the art of public relations. Students and faculty get to collaborate in the IPR’s groundbreaking research projects, the organization hires SOJC student assistants to support its research-based mission. IPR president Tina McCorkindale is also an adjunct professor in the school’s PR area.

Meet Our Faculty

Attila Schillinger
Public Relations Professor of Practice

A native of Hungary now based in Eugene, Attila Schillinger has more than 25 years of international corporate and sustainability communication experience, and he’s worked extensively in Europe. Major global brands including Microsoft, Nestlé, L'Oreal, Pfizer, DuPont, T-Mobile, Heineken, Coca-Cola, and Delta Airlines (to name a few) have sought his expertise in corporate communication, sustainability, and conflict resolution.

Read a Q&A with Attila