Kim Sheehan

Kim Sheehan profile picture
  • Title: Professor, Advertising and Brand Responsibility Master's Program Director
  • Phone: 541-346-2088
  • Office: 207 Allen Hall
  • City: Eugene
  • Curriculum Vitae


Kim Sheehan currently directs the Master's program in Advertising and Brand Responsibility brings more than 12 years of experience in advertising and marketing to the School of Journalism and Communication’s (SOJC) advertising sequence. She held leadership positions at agencies in Boston, Chicago, and St. Louis and has consulted for numerous companies, including People magazine and Laura Ashley. She is a past president of the American Academy of Advertising, a five-time Page Center Scholar, and has directed both the Strategic Communication  Master's program in Portland and the SOJC Honors program.  She is the author of 15 books on advertising, most recently an update of "Hitting the Sweet Spot" with the late Charlie Roberson of Red Spider.

Sheehan teaches courses in advertising and brand planning, media theory, and research methodology. She is a prolific researcher examining a range of topics in the digital sphere including privacy, self certifications, and brand mission.



  • PhD, University of Tennessee-Knoxville
  • MBA, Boston University
  • BS, Northwestern University


·      Devlin, Michael and Kim Sheehan (in press), “A “Crucial Catch”: Examining Responses to NFL Teams’ Corporate Social Responsibility Messaging on Facebook” Communication and Sport.

·      Sheehan, Kim and Deborah Morrison (2018), Advertising Leadership and Climate Change: The Efficacy of Industry Professionals to Address Climate Issues, Advertising and Society Review, available:

·      Sheehan, Kim (2018), “Crowdsourcing Communications Research: Data Collection with Mechanical Turk”, Communication Monographs, 1-17.

·      Sheehan, Kim and Matthew Pittman (2017), “Ethics of Creative Crowdsourcing”, Journal of Business Ethics, 1-11.

·      Muralidharan, Sid and Kim Bartel Sheehan (2017), “’Tax’ and ‘Fee’ Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage, Journal of Promotion Management, 1-21.

·      Muralidharan, Sid and Kim Bartel Sheehan (2017), “ The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors Among Shoppers: Differences in Response by Gender to Messages about England's Plastic Bag Levy,” Journal of Advertising Research, 029.

·      Kees, Jeremy,  Christopher Berry, Scot Burton, and Kim Bartel Sheehan (2017), “An Analysis of Data  Quality: Professional Panels, Student Samples, and Amazon’s Mechanical Turk,”, Journal of Advertising, 46 (1), 141-155.

·      Sheehan, Kim Bartel and Senyo Ofori-Parku (2016), “Chemical (Free) Reactions: Chemical (Free) Reactions: Exploring Colloquial Understanding of the Term “Chemical Free” and Subsequent Consumer Attitudes,” Journal of Research for Consumers, 9:


Kim Sheehan teaches courses that bridge the gap between communication theory and media practice. Her research involves culture and new technology, and she has published extensively about social media, online privacy, green advertising, advertising ethics, and direct-to-consumer prescription drug advertising.


Honors and Awards

  • School of Journalism and Communication’s Marshall Award for Innovative Teaching, 2001, 2010
  • University of Oregon Faculty Excellent Award winner
  • Five-time Page Legacy Scholar
  • Oregon Community Credit Union Fellow
  • Dave and Nancy Petrone Faculty Fellow
  • Fellow for the Society of New Communications Research

Areas of Expertise

  • Social/digital media
  • Strategic communication
  • Green advertising and greenwashing
  • Science communication
  • Creativity and curiosity
  • Prescription drug advertising
  • Ethics


  • Advertising Account Management
  • Advanced Advertising Account Management
  • Green Brand Strategy
  • Portfolio for Planners
  • Media Theory
  • Honors Media Theory
  • History and Theory of New Media