Samantha (Sam) Lorenzo is a doctoral candidate in Communication & Media Studies Ph.D. program at the University of Oregon. She obtained her master’s degree in Music Industry Administration and bachelor’s degree in Journalism-Public Relations from California State University, Northridge. Sam has acquired years of public relations, strategic communications, and media experience from her positions at SiriusXM, Power 106 (a Los Angeles-based hip-hop radio station), Allied Integrated Marketing, CelebsWork, AKW Public Relations, and more. Most recently, Sam served as the Media & Strategic Development Coordinator at Warner Records (Warner Music Group) where she handled publicity initiatives for the record label’s roster of artists.

Activities and Involvement

·   School of Journalism and Communication's Diversity, Equity, and Inclusion Committee Member (2023 - Present)

·   Snap AR Scholars (Snapchat Augmented Reality) Researcher and Designer (2023 - Present)

·   Media in Ghana Summer Program (2022)

·   Graduate Teaching Fellows Federation (GTFF) Survivor Support Caucus Co-chair (2022 - Present)

·   Science Communication Research (SRC) Emerging Scholar (2021-Present)

Education and Training 

University of Oregon |   Eugene, OR  |  Expected Graduation  06/2025

PhD: Communication & Media Studies

Graduate Certificate: New Media And Culture

California State University, Northridge |   Northridge, CA

Master of Arts: Music Industry Administration |  05/2018

Bachelor of Arts: Journalism - Public Relations |  12/2015

Most Recent Proessional/Industry Experience

Graduate Employee/Research Assistant | University of Oregon - Eugene, OR | 09/2021 - Current

·   Supports department faculty with administrative assistance, as well as curriculum and research support.

Coordinator, Media & Strategic Development | Warner Records (Warner Music Group) - Los Angeles, CA | 01/2019 - 01/2021

·   Scheduled events for positive media projection and reviewed and edited press releases, fact sheets and media briefings.

·   Cultivated positive relationships with media organizations to support PR objectives.

·   Tracked data on client media coverage and adjusted strategies to improve results.

Publicity Coordinator | AKW Public Relations - Los Angeles, CA | 08/2018 - 01/2019

·   Authored press releases and communications materials to share vital information and promote client messages.

·   Planned, coordinated, and executed special events and press initiatives.

PR Assistant | CelebsWork - Los Angeles, CA | 06/2018 - 08/2018

·   Conducted client-based research to refine campaign context and direction.

Talent & Industry Relations Intern | SiriusXM - Los Angeles, CA | 01/2018 - 05/2018

·   Facilitated booking guests for various radio shows.

·   Handled day-of coordination for interviews and events.

Talk Programming Intern | SiriusXM - Los Angeles, CA | 09/2017 - 12/2017

·   Completed wide range of production and social media support tasks for Entertainment Weekly's "LA Daily" show.