Meredith Morgoch

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Biography

Meredith L. Morgoch is a Ph.D. candidate in media studies and a social science graduate student researcher for the US Geological Survey. Morgoch’s research primarily uses experimental design to investigate how social and physical characteristics influence individual risk and hazard message perceptions, attitudes, and behavioral intentions. More specifically, she studies an earthquake early warning system’s messaging that promotes protective actions and how efficacy-based language may be used to better influence vulnerable publics stakeholder engagement. Morgoch’s motivation for her research is to bridge the gap between theory and practice by putting forth research that is theoretically grounded and informs strategic communication recommendations for public relations campaigns targeted at socioeconomically diverse and regionally distinctive populations who reside in at-risk vicinities. Morgoch’s work in the areas of public relations, citizen agentry, risk, hazard, and science communication has been published in peer-reviewed journals including Public Relations ReviewJournal of Contingencies and Crisis Management, and Journalism PracticeFrontiers in CommunicationIowa Journal of Communication, and the Carolina Communication Annual.

Education

MA in Communication, Technology, and Society, Clemson University, 2015

BS in Communication, Public Relations, Appalachian State University, 2012

Research Interests

Public Relations

Risk & Hazard Communication

Science Communication

Natural Disasters

Publications

Morgoch, M.L. (2020) A total eclipse of the heartland: A content analysis of print news risk communication prior to and after the 2017 solar eclipse. Carolina Communication Annual.  

Smith, H., & Morgoch, M. L. (2020). Science & journalism: Bridging the gaps through specialty training. Journalism Practice, 1-18.

Moon, Y.E., Morgoch M.L., & Nah, S. (2020) A systematic review of citizen journalism scholarship from 2000 to 2017. Iowa Journal of Communication.

Smith, H., Menezes, S., Canfield, K., Guldin, R., Morgoch, M., & McDuffie, K. (2020). Corrigendum: Moving toward inclusion: Participant responses to the Inclusive SciComm symposium. Front. Commun. 5(22). doi: 10.3389/fcomm.

Pyle, A. S., Morgoch, M. L., & Boatwright, B. C. (2019). SnowedOut Atlanta: Examining digital emergence on Facebook during a crisis. Journal of Contingencies and Crisis Management27(4), 414-422.

McCorkindale, T.M., & Morgoch, M.L. (2013) An analysis of the mobile readiness and implementation of the dialogic principles on the mobile websites of the Fortune 500. Public Relations Review, 39(3), 193-197.