Next Generation Storytelling is a summer residential experience at the University of Oregon that will empower high school students to develop their critical thinking, leadership, and entrepreneurial skills while building strong voices as effective communicators. With a focus on emerging technology and media, Next Generation Storytelling immerses residents in current and future best practices in journalism, media studies, advertising, and public relations.
What Will I Learn?
Students will participate in hands-on, experiential learning through courses that challenge them to explore journalism and media. They will also hear from featured speakers ranging from prominent journalists to executives of major media companies. The program will also offer the opportunity to see modern working media facilities for print and broadcast.
Who Should Apply?
Students entering grades 10, 11, and 12 during the 2018–19 academic school year, are eligible to apply. The program is designed for high school students who have a deep interest in journalism or communications. High school students looking to improve their skills in writing, broadcast, or public speaking should apply.
How to Apply
Priority application deadline: February 23, 2018
Final application deadline: May 18, 2018
Payments due: $400 non-refundable deposit due at registration; Final payment $450 due June 1
What Courses Will I Take?
This class will introduce students to the basic skills needed to cover sports and tell stories about athletes—and the big-picture social issues off the field. Specifically, that will include:
- Sports coverage: Words, yes, but also thinking more broadly about visuals. Finding the story in the game or event rather than just giving results.
- Interviewing: Not settling for the clichés spouted on the sidelines, but ways to talk with athletes and get more meaningful information.
- Sports and society: Developing an understanding for how issues of race, ethnicity, and gender play into sports.
Instructor: Lori Shontz
Look at any magazine rack. It’s filled with publication covers adorned by the famous and not so famous, and its pages are filled with stories of people who inspire, tantalize, and mesmerize readers. People, old and young, like to read about other people. And the long-time success of such publications as People, Teen Vouge, and Vanity Fair demonstrate how readers enjoy learning what makes those around them tick. This holds true for high schoolers, who, via their school publications, have an opportunity to write profiles on all sorts of people—the new principal, the veteran custodial employee, the star athlete, the student admitted to every Ivy League university, and the beloved history teacher. The options are endless.
In this class, students will examine examples of strong profile writing from a wide spectrum—entertainment, sports, business, everyday life—while pinpointing the threads that connect all good profile pieces. Participants will learn skills instrumental to profile writing — researching subjects, interviewing, organizing material and others that are essential to being successful. by the completion of the class students will have written a profile of an individual.
Instructor: Charlie Butler
Literary journalism is becoming an increasingly noticed component of written media across the country. More and more, newspapers, magazines, websites, and other types of written media are allowing their reporters to explore topics in more in-depth, as pieces that try to put the reader into a certain place and time. However, as with any foray into previously unfamiliar territory. more and more journalists are facing ethical, professional and personal challenges that they may or may not have considered before they elected to practice literary journalism. That understanding forms the dual purpose of this class: To not just learn how to write literary journalism pieces, but to understand the dilemmas and choices that are part of being a literary journalist.
By the end of the class students will:
- Understand how a literary journalism story differs from a traditional journalism story.
- Identify and establish a storyline within each individual story that allows the reader to become immersed in a story as they might not in a traditional journalism story.
- Examine and understand the resolution of ethical quandaries in literary journalism and how those solutions manifest themselves in future reporting and personal decision making as it pertains to the profession.
Instructor: Bethany Grace Howe
You have passed the courses, read the books, written the papers, and taken the tests. You are smart, equipped, and ready to feed the consumption machine with your brilliance and creativity. But the thought of pitching your idea in a meeting with an executive is terrifying to the point of rethinking your career choice. You start sweating and shaking. You consider crawling under the table to rock yourself through the afternoon.
Stop. Get out from under the table. Stand tall and listen. Inside of you are the tools and talent to tackle one of the scariest things known to the human race—presenting.
In this class, we will discuss and practice so much more than public speaking. We will:
- Discover and develop a toolkit of techniques for presenting to a room full of people
- Practice and build strategies for conversational confidence
- Craft a personal presentation style
- Understand and implement passion and compassion as a speaker and listener
- Grow in life-changing confidence
Instructor: Derek Brandow
One of the most powerful devices you own is your smartphone. Learn how to maximize use of smartphones to create compelling video stories for your publication’s website and/or social media. Students will delve into storytelling conventions and media aesthetics by capturing audio, using available light, and mastering postproduction workflow strategies. Students will engage in significant mobile video fieldwork and postproduction.
Instructor: Ed Madison
Should you tweet, snap or gram? And does it matter?
Social media can be a ton of fun, but if you want to accomplish something for a brand, you have to be smart about it, too.
In the course of a week, we’ll look at not just the tools and technologies of social media right now, but also what it means to have a smart strategy (and how you’ll know if you’re successful).
Instructor: Kelli Matthews
Sarah Barshop is the Houston Texans reporter for ESPN’s NFL Nation. She contributes to various ESPN platforms including ESPN.com, NFL Insiders, NFL Live, SportsCenter and ESPN Radio.
Before joining ESPN in August 2016, Barshop worked for Sports Illustrated as a writer and editor. She also covered the Green Bay Packers for ESPN Milwaukee from 2012-2014.
Barshop is a graduate of Marquette University.
Jason George is film and television writer in Los Angeles, focusing on true stories. Currently, he is a writer and producer on the Netflix series, NARCOS. He also has numerous projects in active development, including at Paramount, Netflix and CBS Films. Other television credits include: SCANDAL, THE BLACKLIST and NASHVILLE.
Before moving to Los Angeles, George wrote more than 1,000 real stories as a journalist for The New York Times, the Chicago Tribune and others, reporting everywhere from the Arctic Circle to the African savannas.
George is a graduate of the University of Oregon’s School of Journalism and Communication, UCLA’s MFA screenwriting program, the ABC-Disney Writing Program and The American University in Cairo’s Arabic Language Institute.
Michelle Maggs currently leads the Seattle office of Weber Shandwick, an integrated marketing communications firm, serving as executive vice president and general manager. She oversees Seattle office operations and also local, national and global client engagements. She is adept at driving collaboration, optimizing resources and ensuring narrative consistency across geographies for her clients.
Maggs has 20 years of experience in public relations and communications. Her background primarily is in the technology sector, leading communications programs targeting both business and consumer audiences and representing a variety of innovations including cloud-based services, e-commerce offerings, mobile software and applications, and connected entertainment products. In addition, Maggs has counseled clients on a variety of corporate-related initiatives including acquisitions, spin-offs, partnerships, and executive visibility.
Maggs is actively involved in the Seattle community, supporting local non-profits including Treehouse, Wellspring Family Services, Washington STEM, and YWCA. She sits on the national board for the Association of Women in Communications and is a member of the Public Relations Society of America. She also is deeply committed to diversity and inclusion in the workplace, participating in various initiatives including: 100% Talent/Women’s Funding Alliance, Diversity and Inclusion in the PNW, and the NW Diversity Learning Series from the Institute for Sustainable Diversity and Inclusion.Prior to Weber Shandwick, Maggs was the public relations administrator for Disney Online. She has a bachelor of arts degree in journalism, specializing in public relations, from the University of Oregon.
Frequently Asked Questions
How many students will participate?
There are spots for 200 applicants from across Oregon and the United States.
What does tuition include?
- ONE WEEK of journalism and leadership skills development, including hands-on activities and distinguished speakers.
- ON-CAMPUS residence in state-of-the-art facilities.
- TRANSPORTATION to and from the Eugene airport.
- MEALS: breakfasts, lunches, and dinners.
- PARTICIPANT BBQ with distinguished guests.
- ALL SCHEDULED ACTIVITIES, admissions, and fees.
- COLLEGE CREDIT* and certificate of completion.
- 24-HOUR STAFF to address emergencies.
- 24-HOUR CONFERENCE HOTLINE available to parents and students for questions and emergency situations
*College credit is issued by the University of Oregon. Upon successful completion of Next Generation Storytelling, student will earn one general elective, college credit. This credit is issued on a pass/fail basis. The transferability of this credit is the determination of the college/university to be attended.