Senior Vice President, Strategies and Creative Partnerships, FOX Sports
Barbara Blangiardi ’79 has led teams in television marketing spanning sports and entertainment for over 20 years. She currently holds the role of senior vice president, strategies and creative partnerships, at FOX Sports, a position created for her when she joined that team in 2015. Charged with building a new marketing initiative for FOX Sports, Barbara and her team work to develop strategic programs and alignments to extend the voice of FOX Sports Marketing campaigns beyond traditional platforms.
Prior to this position, Barbara ran her own consultancy and counted the United States Olympic Committee, Comcast, and FOX Sports among her clients. She previously worked at NBC Universal, where she ran two teams—a content innovation group, which was a first-of-its-kind in-house creative and production agency for NBC Universal, as well as the Olympics marketing team. She began her television career at KING TV in Seattle.
During her career, Barbara has earned numerous awards for creative and production. In 2009, Advertising Age named her one of its “Women to Watch.” She is a member of the Warsaw Sports Marketing Center’s industry advisory board and the SOJC’s Journalism Advancement Council at the University of Oregon. A former member of the executive board of the UO Alumni Association, she is a major supporter of SOJC’s annual Sports Media Workshop, serves as an official Oregon ambassador, and mentors and provides scholarship support for student-athletes.