Sam Lorenzo

Profile picture of Sam Lorenzo
Graduate Teaching Fellow
Research Assistant
Office: 312 Allen Hall
City: Eugene
Research Interests: Media Effects, Social Media, TikTok, Social Psychology, Conspiracy Theories, Emerging Consumers, Millennials, Generation Z


Samantha (Sam) Lorenzo is a first-year PhD student majoring in Communication & Media Studies at the University of Oregon. She obtained her master’s degree in Music Industry Administration and bachelor’s degree in Journalism-Public Relations from California State University, Northridge. Sam has acquired years of media experience from her positions at SiriusXM, Power 106 (a Los Angeles-based hip-hop radio station), Allied Integrated Marketing, CelebsWork, AKW Public Relations, and more. Most recently, Sam served as the Media & Strategic Development Coordinator at Warner Records (Warner Music Group) where she handled publicity initiatives for the record label’s roster of artists.

Activities and Involvement

·   Social Media and Language Lab (SMaLL) Researcher (2022 - Present)

·   Media in Ghana Summer Program (2022)

·   Graduate Teaching Fellows Federation (GTFF) Survivor Support Caucus Co-chair (2022 - Present)

·   Science Communication Research (SRC) Emerging Scholar (2021-Present)

Education and Training 

University of Oregon |   Eugene, OR  |  Expected Graduation  06/2025

PhD: Communication & Media Studies

Graduate Certificate: New Media And Culture

California State University, Northridge |   Northridge, CA

Master of Arts: Music Industry Administration |  05/2018

Bachelor of Arts: Journalism - Public Relations |  12/2015

Awards and Honors

·   Gary E. Smith Professional Development Scholarship (2022)

·   Promising Scholar Award (2021)

Conference Presentations

Conformation or Conspiracy: Exploring the Infiltration of Pop Culture Ideologies Among Millennials. University of Oregon, 2022 Data|Media|Digital Graduate Symposium.

Most Recent Proessional/Industry Experience

Graduate Employee/Research Assistant | University of Oregon - Eugene, OR | 09/2021 - Current

·   Supports department faculty with administrative assistance, as well as curriculum and research support.

Coordinator, Media & Strategic Development | Warner Records (Warner Music Group) - Los Angeles, CA | 01/2019 - 01/2021

·   Scheduled events for positive media projection and reviewed and edited press releases, fact sheets and media briefings.

·   Cultivated positive relationships with media organizations to support PR objectives.

·   Tracked data on client media coverage and adjusted strategies to improve results.

Publicity Coordinator | AKW Public Relations - Los Angeles, CA | 08/2018 - 01/2019

·   Authored press releases and communications materials to share vital information and promote client messages.

·   Planned, coordinated, and executed special events and press initiatives.

PR Assistant | CelebsWork - Los Angeles, CA | 06/2018 - 08/2018

·   Conducted client-based research to refine campaign context and direction.

Talent & Industry Relations Intern | SiriusXM - Los Angeles, CA | 01/2018 - 05/2018

·   Facilitated booking guests for various radio shows.

·   Handled day-of coordination for interviews and events.

Talk Programming Intern | SiriusXM - Los Angeles, CA | 09/2017 - 12/2017

·   Completed wide range of production and social media support tasks for Entertainment Weekly's "LA Daily" show.