Pre-College Programs: NextGen Media

Today’s middle and high school students are tomorrow’s journalists and strategic communicators. Since 2012, the SOJC has partnered with Northwest Scholastic Press to help cultivate the next generation of media professionals. Our SOJC department is called NextGen Media, and our purpose is to ignite young communicators' passion for advertising, journalism, media research, and public relations while honing their creative and critical thinking skills.

We visit middle and high schools throughout the state, teaching intermediate journalism skills and helping students with their newspaper, yearbook, and multimedia programs. We also host a series of workshops, events, contests, and scholarships throughout the year. Read on to learn about our signature programs for middle and high school students. 

Next Generation Storytelling

During this one-of-a-kind summer residential program at the UO campus in Eugene, high school journalists and communicators work to strengthen their unique voices while developing critical thinking, leadership, and entrepreneurial skills. With a spotlight on emerging technology and media, Next Generation Storytelling offers an immersive experience combining the best of advertising, journalism, media studies, and public relations at the SOJC.

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Next Generation Storytelling: Portland (NGS:PDX) is a free summer workshop in Portland that teaches 24 Oregon high school students how to cover big issues in their communities. During the inaugural NGS:PDX, August 1–4, 2019--student journalists will increase the public’s knowledge of issues surrounding homelessness, housing insecurity, and poverty by working with Street Roots reporters and SOJC professors to publish professional-quality articles.

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Media Days

Young journalists from across the state build their creative skills with guidance from media professionals and college professors during our annual media days. In keynotes, workshops, panel discussions, and forums, students and teachers spend a full day interacting with experts in the field while practicing the fundamentals of journalism and strategic communication.

  • Fall Media Day draws more than 700 students and teachers to our Eugene campus each year.
  • Portland Media Day, held in the spring, gives middle and high school students around the state a place to meet and learn in Oregon’s media capital.


Contact the NextGen Media outreach coordinator, Anthony Whitten.