http://walmartingacrossamerica.com/

The Walmart blog

http://www.edelman.com/speak_up/blog/archives/2006/03/a_word_to_the_w.html

Robert Edelman’s response

http://holmesreport.blogspot.com/2006/03/wal-mart-bloggers-exposed-michael.html

Paul Holmes, The Holmes Report (in support of Edelman)

http://www.buzzmachine.com/index.php/2006/03/07/does-the-p-in-pr-stand-for-press-or-public/

Jeff Jarvis (in support of Edelman)

http://scoble.weblogs.com/2003/02/26.html

Schoble’s Manifesto (“guidelines” for blog-marketing)

http://strange.corante.com/archives/2006/10/21/edelman_must_try_harder.php

Suw Charman (a blog expert criticizes Edelman)