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Retirement living tailored to a love for designing
While some dream of retirement on beach-front properties, Lesley Neufeld
wants to continue pursuing her passion for design in the small town of
Cottage Grove, Ore.
By Meredee Switzer
In Cottage Grove, Ore., small shops and boutiques line the streets, giving
this all-American town its down-home feel. One boutique, Victoriana’s,
sells everything from vintage clothing to antique record players, and
the store’s atmosphere gives you a glimpse into the life of its
owner, Lesley Neufeld. Lesley didn’t start out with dreams of owning
a boutique, but her career choice eventually led her to this quiet little
town.
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Lesley Neufeld organizes a costume rack at Victoriana's while
donning one of her favorite vintage hats for sale at the boutique.
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As a child, Lesley moved with her family to Santa Barbara, Calif., where
her father pursued an acting career. Surrounded by the Hollywood acting
buzz, 12-year-old Lesley decided to try her hand at acting and auditioned
for a part with the youth theater. Although she was not picked for the
part, she took pride in accepting a few roles outside the spotlight. Lesley
managed lights, props, sound and costumes for the theater.
“It was then that I knew I loved the art of sewing and designing,” she
says.
From that time on, Lesley wanted to pursue her passion and left for the
San Francisco School of Fashion Design after high school. Soon after moving
to Los Angeles, she continued her work in theater. She says that costume
designing is very competitive and a difficult business to break into.
“I met television directors while doing theater that would tell me about
upcoming projects and ask me to do them,” she says.
Lesley worked at getting her foot in the door by starting at the bottom
taking small jobs.
“One producer saw something in me when I was just the lowest man
on the totem pole,” she says. “He asked me to do every picture
after that with him.”
As “the lowest man on the totem pole,” she says, she had to
age and dye the costumes for Robinson Crusoe. But that job eventually
led to costuming for other movies, such as Waterworld, The
Postman and The Chronicles of Riddick.
“Too many people try to start at the top right out of fashion school.
That’s just not the way it works,” she says.
Lesley says that going to fashion school is a good place to start.
“I would tell anyone who is trying to get into the business that
they should go to Cal Arts or the Fashion Institute of Design Merchandise,”
she says.
However, Lesley believes that hands-on experience can often be just as
useful as an education.
“If you can’t afford to go to school, then move to Los Angeles
and work at a union costume shop just to get into the union,” she
says. “Most of the time, you will meet people that will get you
in. It’s all about networking.”
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Lesley has loved sewing since she was just 12 years old. She discovered
her love for designing during her participation in youth theater.
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During her years of working in Los Angeles, Lesley met and fell in love
with a movie producer who would become her husband. After marrying, she
realized how difficult it would be to have a family and work in the business.
“If you want to have a family, don’t go into the film business,”
she says. “Not in any capacity.”
Lesley did not get married until she was 40, and never had children. But,
she is happy with the choice she made. She says that being away for months
at a time is too hard for anyone with children, and that bringing them
on location is not always an option. Lesley had to be away from her husband
for eight months in order to work on costumes for half of the filming
of Pirates of the Caribbean.
“We only saw each other a couple of times during that eight months,”
she says.
Lesley’s husband bought a piece of land in Eugene during the 1970s,
and they eventually moved there as they approached retirement age. They
still owned a home in Burbank, Calif., where the couple stayed while they
were working. Once they were finally ready to settle down and work less,
they decided to sell both homes and move to Cottage Grove for retirement
living. Then, because of her love for costume designing, Lesley opened
Victoriana’s in the spring of 2004, which allows her to continue
her creativity.
“I originally wanted to open an antique shop but had a garage full
of costumes and decided to make it a little of both,” she says.
The shop has been open for eight months and Lesley says business is great.
She often tailors dresses for high school girls looking for a prom dress
or fancy clothes for couples looking to dress up for a night on the town.
She cares about helping people and loves to be able to go home to her
husband for dinner at night—a big change from
her days as a full-time designer in Hollywood. But she says that opening
your own business is never easy.
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A mannequin outside Victoriana's displays one of Lesley's creations.
Lesley also designs many of the costumes for the annual Bohemia
Days costume contest.
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Even though she had most of her product in her garage, the start-up costs
were still high. She says that the most difficult part about having the
boutique is finding a target market and aiming it directly at them. She
attributes the store’s early success to just that. Lesley makes
her business personal, keeping in mind what her customers want and like
when she comes across an article of clothing. She tailors to plus-size
women who may not be aware of how many types of dresses can look good
on them too if they are tailored just right. Lesley also spends time preparing
for the small town’s Bohemia Days, where a group of the locals dress
up in period clothing for a costume contest each year. She says that retirement
life has been enjoyable because Victoriana’s allows her to continue
designing.
Lesley is happy that her love for designing has carried through into retirement,
but she noted that if just the right film came along, she would close
up shop and head to the location to do what she’s been doing since
her early days at the youth theater.
“I enjoy the shop,” she says. “But I will never fall
out of love with my work in Hollywood.”
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