1. There are always multiple meanings for every word, symbol or event.

2. Meanings are constantly changing over time, across contexts.

3. Language creates meaning, maintains meaning, reproduces meaning.

4. At any one moment in time, a dominant, often taken for granted meaning exists.

5. Taken together, these meanings, form systems of meaning, which we call culture.

6. The health and well-being of every society depends fundamentally on its systems of cultural production.