Media and Social Class: Citizenship v. Consumerism

---Media Literacy Resources for Teachers---

Prepared by

 The Oregon Media Literacy Project

July 20, 2008

 

Fast Starts:

Documentaries:

1. Class Dismissed: How TV Frames the Working Class. A project by Pepi Leistyna ; directed by Loretta Alper ; produced & written by Loretta Alper & Pepi Leistyna. Northampton, MA : Media Education Foundation, c2005.

Trailer available on youtube.com: http://www.youtube.com/watch?v=xIJENf-s6r4

 

Study Guide (free) available at Media Education Foundation: http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/ClassDismissed#vidinfo

 

Note that at the end of the study guide there is an extensive Òresource list for understanding social class.Ó The resource sections include: ACTIVIST ORGANIZATIONS & WEB RESOURCES, JOURNALS & MAGAZINES, and SUGGESTED READINGS.  This is an extensive and engaging body of materials.

 

2. People Like Us: Social Class in America. A PBS film produced by Louis Alvarez and Andrew Kolker with an interactive website produced by the Center for the New American Dream. See: http://www.pbs.org/peoplelikeus/

 

From the website background: A two-hour TV special examining American life through the prism of our country's unique class structure. It was conceived and created by Louis Alvarez and Andrew Kolker, the Peabody-Award-winning creators of such films as Vote for MeÑ Politics in America and American Tongues, who tell this important story with their patented mix of humor and seriousness, style, and accessibility. People Like Us shows how social class plays a role in the lives of all Americans, whether they live in Park Avenue penthouses, Appalachian trailer parks, bayou houseboats or suburban-gated communities. The documentary travels across the country presenting stories that will resonate with viewers regardless of where they see themselves on the social spectrum Ñ stories of family traditions, class mobility, and different lifestyle choices. An exciting cast of characters and commentators help make the connections between daily life and the larger issues of class in America.

3. Also see: The Merchants of Cool ---PBS documentary that examines how marketers target teenagers---can be watched online. See: http://www.pbs.org/wgbh/pages/frontline/shows/cool/

And The Persuaders (PBS documentary that examines how advertising and marketing are changing our lives. Can be watched online and includes teaching guides. See: http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/

General Media Literacy Resources

1. Action Coalition for Media Education: Teaching Materials. See: http://www.acmecoalition.org/free_acme_teaching_resources

2. Media Education Foundation. See: http://www.mediaed.org/

Mission Statement: The Media Education Foundation produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of American mass media.

Features wide array of handouts, fact sheets, documentaries and study guides on media issues linked to politics, gender and diversity, health, race and representation, and commercialism. Titles include Rich Media, Poor Democracy, Captive Audience: Advertising Invades the Classroom, Consuming Kids: The Commercialization of Childhood, and Killing Us Softly: Advertisings Image of Women.

3. PBS: Teachers---Media Literacy. See: http://www.pbs.org/teachers/media_lit/index.html

Mission Statement: How do you help your students succeed in a media-filled world? Do they know how media is created? Can they analyze the messages that inform, entertain, and sell to us everyday? Have they created their own media messages?

Resources include Media Quiz, PBS Resources, Activity Ideas by subject area, and links to a wide range of related sites and studies including areas such as commercialism in the schools, gender and sex, news reporting, internet safety to video games, to how to evaluate websites.

4. The Media Awareness Network. See: http://www.media-awareness.ca/

This Canadian non-profit website supported by the Canadian government is one of the worldÕs largest resources for media literacy/education and is available in English or French.

Mission Statement: MNetÕs work is based on the belief that to be functionally literate in the world today Ð to be able to "read" the messages that inform, entertain and sell to us daily Ð young people need critical thinking skills.

Resources include reference materials, studies, and lesson plans. Site is searchable. For instance a search using the word ÒpovertyÓ yielded 27 matches including a lesson plan titled:

The Resource Racket:  A Global Perspective on Resources and Consumption - Lesson

Students in grades 8 to 12 examine the material lives of families around the world, study inequities in the use of natural resources, and consider the environmental impacts of different consumption patterns.

5. Oregon State Education Standards related to Media Literacy. See: http://www.frankwbaker.com/oregon.htm

6. WEB English Teacher Media Literacy and Information Literacy. Excellent links to media literacy resources. See: http://www.webenglishteacher.com/media.html

7. National Council for the Social Studies. Search by Òmedia literacy.Ó See: http://www.socialstudies.org/

 

Sample Lesson Plans/Resources Related to Social Class and the Media

ÒMedia Representations of the Working ClassÓ resource from The Media Awareness Network. See: http://www.media-awareness.ca/english/issues/stereotyping/whiteness_and_privilege/whiteness_working_class.cfm

ÒA Different World: Children's Perceptions of Race and Class in the Media.Ó From Children Now. See: http://publications.childrennow.org/publications/media/differentworld_1999b.cfm

Children Now: Research/Publications on Media and Children. See: http://publications.childrennow.org/

ÒPublic ImagesÓ lesson plan from The Media Awareness Network, grades 9-12. See: http://www.media-awareness.ca/english/resources/educational/lessons/secondary/music/public_images.cfm

ÒCritical Media Literacy: TV ProgramsÓ lesson unit from ReadWriteThink, grades 6-8. See: http://www.readwritethink.org/lessons/lesson_view.asp?id=96

ÒThe Influence of the Mass MediaÓ lesson plan units from The New York Times Learning Network for grades 6-12. See: http://www.nytimes.com/learning/teachers/lessons/massmed.html

ÒMedia in the Image CultureÓ one-quarter class set of lesson plans from Sheboygan Falls High School, Wisconsin, grade 11. See: http://mshogue.com/media_lit/main.htm

Youth Voices: Creating Media and Media Activism

Listen Up! Youth media in practice resources. See: http://www.listenup.org/

 

KQED Youth Media Corps. Resources for youth media production and distribution. See: http://www.kqed.org/topics/education/medialiteracy/youthmedia/index.jsp

 

Reel Action. Teen media and opportunities. See: http://www.proscenia.net/reelaction/

Just Think. Youth media production resources. See: http://www.justthink.org/

Free Zone: Arts Activism and Youth Media Links. See: http://www.gsanetwork.org/freezone/links.html

Selected Readings and Resources:

Consumed: How Markets Corrupt Children, Infantilize Adults and Swallow Citizens Whole. By Benjamin Barber, New York: W.W. Norton, 2007.

Born to Buy: The Commercialized Child and the New Consumer Culture. By Juliet B. Schor, New York: Scribner, 2004.

The Problem of the Media: U.S. Communication Politics in the 21st Century. By Robert McChesney, New York: Monthly Review Press, 2004.

Getting a Grip: Clarity, Creativity and Courage in a World Gone Mad. By Francis Moore Lappe, Cambridge, MA: Small Planet Media, 2007.

Wealth and Democracy. By Kevin Phillips, New York: Broadway Books, 2002.

The Conscience of a Liberal. By Paul Krugman, New York: W.W. Norton, 2007.

Teaching to Transgress: Education as the Practice of Freedom. By bell hooks, New York: Routledge, 1994.

Pedagogy of the Oppressed. By Paulo Freire, New York: Continuum Books, 2000 (originally published in 1970).

Schooling and the Struggle for Public Life: DemocracyÕs Promise and EducationÕs Challenge. By Henry Giroux. Boulder, Colorado: Paradigm Publishers, 2005.

Collateral Damage: Corporatizing Public Schools and the Threat to Democracy. By Kenneth Saltman, New York: Rowman, 2000.

Rethinking Schools Online. See: http://www.rethinkingschools.org/

Democracy and Education Journal Online. See: http://www.lclark.edu/org/journal/

Radical Teacher. See: http://www.radicalteacher.org/

Rage and Hope: Critical Pedagogy Homepage. See: http://www.perfectfit.org/CT/giroux2.html

 

 

Resource guide prepared by Dr. Carl R. Bybee, Director, Oregon Media Literacy Project and Associate Professor of Communication Studies in the School of Journalism and Communication at the University of Oregon. (541-346-4175) (bybee@uoregon.edu) July 18, 2008.