Ph.D., University of Texas, Austin
M.A., Michigan State University, East Lansing
B.E., University of Allahabad, India
Harsha's undergraduate degree is in Electrical Engineering and he worked as a software programmer, writing code in assembly language for mainframe and AS400 machines, before moving to the United States for graduate school. His interests lie at the intersection of technology, business, and media. After getting his Ph.D. from the University of Texas, he taught at Texas Tech University for two years before joining SOJC faculty. Harsha's research interests include, but are not limited to social and economic effects of advertising, media consumption and effects particularly new and emerging media, and environmental communication. His publications include many book chapters and articles that have appeared in (or are forthcoming in) Journal of Advertising, International Journal of Advertising, Journal of Interactive Advertising, Creativity Research Journal, Journal of Current Issues and Research in Advertising, Journal of Computer-Mediated Communication, International Journal of Internet Marketing and Advertising, Journal of Research in Interactive Marketing, Media Asia, and various conferences. Research:
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