Ph.D., University of Maryland, College Park
M.A., University of Maryland, College Park
B.A., Willamette University
Tiffany Gallicano has practiced public relations for a U.S. Senate campaign, two large public relations agencies, a nonprofit organization, and an educational institution. She joined the University of Oregon faculty in 2007 and won the School of Journalism and Communication's Jonathan Marshall Award for Innovative Teaching in 2013. She serves as vice head elect for the Public Relations Division of the Association for Education in Journalism and Mass Communication.
Gallicano's research areas include teaching, social media and relationship management.
Teaching: In 2013, Gallicano won the top teaching paper award with co-authors Gee Ekachai and Karen Freberg for a study about how to teach the infographics assignment from the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has published studies about teaching in Communication Teacher and Public Relations Review.
Social media: Gallicano's social media research focuses on ghost blogging and radical transparency. For her work in this area, she was named a Page Legacy Scholar with Tom Bivins and Yoon Cho by the Arthur W. Page Center for Integrity in Public Communication, and she won the Jackson-Sharpe award at the International Public Relations Research Conference with Kevin Brett and Toby Hopp.
Relationship management: Gallicano has studied how nonprofit organizations can cultivate strong relationships with their titled volunteers and members, which resulted in an award from the Institute for Public Relations for the Best New Research on the Personal Influence Model of Public Relations. She also partnered with Pat Curtin and Kelli Matthews for a PRSA-sponsored study about managing relationships with Millennial agency practitioners. Their work resulted in a Jackson-Sharpe award at the International Public Relations Research Conference.
Gallicano's research has been published in the Journal of Public Relations Research, Public Relations Journal, Public Relations Review, Journal of Communication Management, and PRism.