Background Research While a full-time faculty member, Maxwell’s research interests included Advertising practice and history. In 1993 she contributed to the understanding of account planning by conducting a qualitative field study in the UK advertising industry on the function of account planning and the role of the account planner in the advertising development process. She has contributed to advertising history by writing biographical chapters on Jane Trahey and Helen Landsdowne Resor and and by interviewing Phyllis Robinson for an oral history project housed at the John W. Hartman Center at Duke University. She adapted Stephen Fox's The Mirror Makers for a chapter on the history of advertising published in Advertising and the Business of Brands, by the Copy Workshop. She also wrote about the creative development process in a co-authored book on the making of advertising. Current research interests include the psychological experience of place and the relationship between emplacement and creative expression.
Maxwell won the School of Journalism’s Marshall Award for Innovative Teaching in 1992. Her professional experience in advertising covers both strategic planning and creative development. Her creative work has won numerous advertising awards.
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