Professional Workshops

Spring Workshop

J624 PLATFORM BUILDING FOR JOURNALISTS                                                                                   2 Credits

Instructor: Lauren Kessler

Dates: Saturday & Sunday, May 19 & 20; 10:00 AM - 5:00 PM

Location: PORTLAND, White Stag Bldg., #350

...and you thought all you had to do was be brilliant, talented and creative.
It turns out you also have to be VISIBLE.

Learn why raising your visibility, creating a platform -- bringing you and your work in front of a wider audience -- is a vital skill for those negotiating a place in today's media landscape. This workshop takes a sophisticated look at even the simplest strategies, offers wisdom from the world of branding and delves into the maelstrom of social media.  Veterans and newcomers alike, the steadily employed and the hungry freelancer, journalists practicing their craft in a diversity of media -- all will get a crash course in platform building and leave with a do-able to-do list.

Workshop leader is Lauren Kessler, author of twelve books, an award-winning immersion journalist, national speaker, enthusiastic blogger, recalcitrant tweeter and director of the Portland-based master's program in Multimedia Journalism.

The three-hour Saturday morning session is a quick overview of what platform building entails. It's non-credit...basically designed for Portland-area working journalists.  But...It also acts as a morning intro to/ set-up for the two-day workshop that is designed for those entering the MMJ program, considering the program or part of the other master's program we operate in Portland in Strategic Communication. 

The three-hr session presents a list of what is involved in platform building.  The full workshop shows you how to do it.  The full workshop will include presentations by specialists in self-branding and the use of social media and will delve into websites and blogsites from both a content and design perspective.  The two-day workshop carries two graduate credits that are transferable into the MMJ program and "count" for one of the workshops that are part of that curriculum.

REGISTRATION INFORMATION

For non-admitted status through the Community Education Program (CEP) Sat/Sun course, click here. Follow the instructions. Use CRN# 37833 to register. 

Summer Workshop

Social Media Strategy                                                                               

2 Credits

Instructor: Kim Sheehan

Dates: Saturdays, July 14, 21, & 28

9:00-3:00PM

This two-credit workshop provides students with an approach to developing a social media campaign.  We will use a mix of lecture and hands-on in class activities to understand how some companies are currently using social media, and investigate the developing field of best practices in social media. As the primary project for this class, students will complete a social media audit of a company of their choice. Class topics include:
 

• Social Media theory
• Challenges of creating a social media strategy
• Online listening
• Developing community
• The social media plan
• Strategic Messaging
• Search Engine Optimization
• The Social Media Audit
• Emerging SNS
• Business to Business
• Ethics
• Measurement and metrics

REGISTRATION INFORMATION

For non-admitted status through the Community Education Program (CEP) Sat course, click here. Follow the instructions. Use CRN# 42368 to register. 

Classes are offered at the UO Turnbull Center in Old Town / Chinatown
(along the Max line, with ample parking available in several nearby
garages / lots).

Address: 70 NW Couch St., Floor 3R, Portland 

For more information about the workshop or master's program, contact
the UO Turnbull Center at 503-412-3662.