Students in GhanaThe School of Journalism and Communication offers a Bachelor of Arts or Bachelor of Science with areas of concentration in Journalism, Advertising, Media Studies and Public Relations.

All students begin as Pre-Journalism majors and must complete certain pre-major requirements before applying for full major status in the SOJC. These requirements vary depending on when a student declared Pre-Journalism as his or her major. There are currently three sets of active requirements:

The curriculum listed below applies to students who declared pre-journalism Fall 2015 through Summer 2018. A newer curriculum (effective Fall 2018) will be posted over the summer.

1) Journalism major requirements. Note: All J classes must be passed with a C or above. They may not be taken pass/no pass.

A) Pre-major requirements to be completed before admission to the SOJC:

  • J100 Media Professions (2 credits)
  • J101 Grammar for Communicators (2 credits)
  • J201 Media and Society >2 (4 credits)
  • UO Writing Requirement: WR 121 and either WR 122 or WR 123 (Clark Honors College students are exempt from this prerequisite)
  • 24 graded hours completed at UO
  • UO cumulative GPA or 2.90 or better

Students will apply for full major status in the term in which they expect to complete these requirements. Students who have completed the course requirements but do not have the minimum 2.90 GPA should talk to an advisor about petitioning for admission to the SOJC.

student in Gateway classB) Gateway to Media Series. This 12-credit sequence is the first set of courses taken upon admission to the SOJC.

  • J205 Gateway to Media I*
  • J206 Gateway to Media II*
  • J207 Gateway to Media III**

*J205 and J206 must be taken concurrently. Now offered every term.
**J207 has been phased out. Current students who have not yet taken J207 no longer need to do so. They do, however, have to replace the four credits that J207 represented with journalism elective credits. 

C) Core Context requirement. Students must complete four classes toward this requirement in media theory/analysis. They may be taken concurrently with the sequence courses in Section D. Students in the SOJC Honors Program will complete three of their four required courses with honors coursework.

List A (Choose TWO courses):

  • J320 Gender, Media and Diversity
  • J385 Communication Law
  • J387 Media History (formerly Communication History)
  • J396 International Communication
  • J397 Media Ethics

List B (Choose TWO courses):

  • J 412 Issues in Communication Studies [Topic]
  • J 467 Issues in International Communication [Topic]
  • J 494 Strategic Communication Research Methods (Required for PR students. Open to PR and Advertising students only.)
  • J 495 Research Methods [Topic]* 
  • J 496 Issues in Communication Ethics and Law [Topic]
    *Students may complete the requirement with two courses from the same Topic if the courses have different titles.

D) Specialization within Journalism. Students must choose at least one sequence when applying for full major status. Each sequence is 5-6 classes. Click below to learn the specific requirements of each area of emphasis.

Advertising Sequence Requirements

All courses must be passed with a C or better.

A) J342 The Creative Strategist (Prereq: JAD major status, J205/J206)
B) Choose 3 courses: (Prereq: JAD major status, J342. Some courses may be “instructor consent” courses)

  • J443 Advertising Media Planning
  • J444 Advertising Account Management
  • J457 Curiosity for Strategists
  • J458 Writing Design Concepts
  • J459 Branding and Content
  • J460 Brand Development [Topic] (Titles will vary; any J460 course will count. You may take J460 multiple times for credit as long as the course title is different each time. See below for examples.)

C) J448 Advertising Campaigns (Prereq: JAD major status and completion of [A] and [B]. Departmental authorization required. See below for details.)

Things you should know about this major:

  1. It is theoretically possible to complete this sequence in three terms. However, it is not recommended.
  2. You may take J342 concurrently with J207 Gateway to Media III.
  3. You must complete the [B] section of the sequence requirements before you are eligible to take J448 Advertising Campaigns. J448 is offered every term. You need departmental authorization to take J448. An email is sent to JAD students a week before registration begins informing them of the authorization process.
  4. Although three courses are required between J342 and J448, it is recommended you find time in your schedule for more advertising courses to be competitive.
  5. You may take J460 multiple times for credit as long as the course title is different each time.
  6. Not all courses are offered every term.
  7. J494 Strategic Communication Research Methods is strongly recommended as one of your Core Context courses.
  8. J449 Advanced Advertising Campaigns is credit awarded to the students on Ad Team. Although Ad Team members are encouraged to take J448 first, students who do not may count J449 as a substitute for J448 to complete the sequence requirements.
  9. J340 Principles of Advertising is suggested for non-Advertising majors only.
  10. J399 Digital Production and multiple J408 workshops are strongly recommended as elective skill-building courses

*Example J460 course topics:

  • Advertising & Culture
  • Green Brand Strategy
  • Advertising Account Management
  • Advertising Creative Strategy
  • Essentials of Planning
  • Digital Strategy
  • Digital Products
  • Oregon Brands
  • Ideasmithing
  • Interactive Media
  • Media Sales
  • Sports Brand Strategy

Journalism Sequence Requirements (includes magazine, newspaper, broadcast, design and more)

All courses must be passed with a C or better.

  1. J361 Reporting I (Prereq: J major status and J205/J206)
  2. J462 Reporting II (Prereq: J361)
  3. Choose four Pathway courses. Most have J361 as a prerequisite. One of these four MUST be: J331 Digital Video Production, J365 Photojournalism, J371 Feature Writing I or J461 Newspaper Editing. Any other three from this list can complete the sequence:
    J331 Digital Video Production
    J365 Photojournalism
    J371 Feature Writing I
    J421 Documentary Production (Prereq: J331)
    J432 Reporting for Electronic Media (Prereq: J331)
    J434 Advanced TV News (Prereq: J432)
    J436 Media Design [Topic]*
    J461 Newspaper Editing
    J463 Specialized Reporting [Topic]*
    J466 Advanced Photojournalism [Topic]* (Prereq: J365)
    J468 Advanced News Editing (Prereq: J461)
    J472 Feature Article Writing II (Prereq: J371)
    J473 Feature Editing (Prereq: J371)
    J474 Magazine Industry & Strategies (Prereq: J371)
    J475 FLUX Production
    J483 Journalistic Interview
    *[Topic] courses: Any course under that number will count. Course titles offered within each “topic” will vary. These courses are repeatable if the topics have different titles.

Things you should know about this major:

  1. J361 is offered every term. However, the summer J361 course can be canceled if there is insufficient enrollment.
  2. Students are encouraged to take J361 and J462 early in their Journalism career. J361 may be taken concurrently with J207 Gateway to Media III.
  3. Students should discuss their Journalism courses with their faculty advisor. Students must obtain signed approval on their Pathway choices from their faculty advisor before registering for their Pathway courses.
  4. Some Pathway courses are instructor-consent courses. Students will be notified before registration begins on what they’ll need to do to obtain permission to take an instructor consent course.
  5. Effective Fall 2015, J333 Writing for Multimedia is no longer an eligible Pathway course.

Capstone courses

The student magazine, Flux, continues its long tradition of national honors for its writing, editing, photography and design. Flux magazine, which has been produced by SOJC students since 1994, has won more than 200 awards, including ten Pacemaker awards from the Associated Collegiate Press and just as many Gold Medal awards from the Columbia Scholastic Press Association. But more than garnering distinction, Flux provides the opportunity for dozens of undergraduate journalism students to participate in all aspects of magazine production, from freelance writing and design to competitively chosen editing positions.

News Lab provides journalism majors the opportunity to report and produce news stories for professional news organizations. Students provide multi-media stories posted at, the online edition of a leading local television station. Students also wrote and photographed a series of stories published in the print and online editions of the Oregonian.

Students participating in The Oregon Documentary Project year after year produce documentaries that are aired on Oregon Public Broadcasting and earn regional Emmy awards and honors from the National Academy of Television Arts and Sciences National College Television Awards.

Oregon News, a live, weekly news program telecast on regional cable, provides students the opportunity to be involved with all aspects of television news production, from reporting to studio supervision.

Advanced News Editing gives students professional-level experience with a broad range of skills in newspaper editing and design.

Media Studies Sequence Requirements

All courses must be passed with a C or better.

  1. J314 Introduction to Media Studies
  2. Choose one more course from the 300-level core context (“List A”) requirement
  3. Choose one more course from the 400-level core context (“List B”) requirement
  4. In consultation with your JMS faculty advisor, choose one media skills course in such areas as reporting, multimedia, photojournalism, magazine writing, etc.
  5. J413 Media Studies Capstone (Prereq: J314)

Things you should know about this major:

  1. This is not a Speech Communication program. The university does not have a Speech department although the English department offers several speech and rhetoric classes.
  2. Many journalism students have used this sequence as a Pre-Law program.
  3. You must take J314 Introduction to Media Studies (offered every fall) before J413 Media Studies Capstone (offered every spring).
  4. Not all sequence courses are offered every term. However, there are always options within the 300- or 400-level core context requirement.
  5. The courses used to complete the core context requirement cannot be used to complete the sequence requirement. In essence, JMS students take three List A core context courses and three List B core context courses.

Public Relations Sequence Requirements

All courses must be passed with a C or better.

  1. J350 Principles of Public Relations (Recommended prereq: J201 and sophomore standing)
  2. J352 Strategic Writing & Media Relations (Prereq: JPR major status, J350, completion of the Gateway series)
  3. J452 Strategic Public Relations Communication (Prereq: J352)
  4. J453 Strategic Planning and Cases (Prereq: J352)
  5. J454 Public Relations Campaigns (Prereq: J452, J453, J494*)

* Public Relations students must include J494 Strategic Communication Research Methods as one of their Core Context classes.

Things you should know about this major:

  1. It is not possible to complete this major in one year.
  2. Required PR courses are typically offered every fall, winter, spring.
  3. You may take J350 Principles of Public Relations while you are a premajor. However, you should wait until you are at least a sophomore before taking the class. You should also take J201 before you take this class.
  4. J350 is a prerequisite for J352 and they may not be taken together.
  5. J352 is a prerequisite for J452 and they may not be taken together.
  6. J352 is a prerequisite for J453 and they may not be taken together.
  7. J452 and J453 may be taken together, but if you have the time to take them consecutively, you are encouraged to do so.
  8. All other PR sequence course requirements must be complete before taking J454.
  9. J350 and JPR major status are prerequisites for J494 Strategic Communication Research Methods.

E) Minimum credits and GPA

  • Minimum of 60 “J” credits.
  • Minimum of 40 upper division (300- or 400-level) “J” credits.
  • Minimum of 27 “J” credits taken at UO.
  • Minimum 2.90 UO GPA at the time of admission to full major status.
  • Minimum 2.70 journalism GPA at the time of graduation.

2) General studies (Non-Journalism) requirements. When applicable, these courses can overlap with the UO’s general education requirements.

A) At least 104 total credits outside Journalism (“Non-J”)

B) 16 Literature credits (at least four courses)
This includes courses dealing with printed literature from subjects such as CLAS, COLT, EALL, ENG and HUM.  See this list of literature classes for all available course options and an explanation of this requirement. Writing, creative writing, cultural studies, grammar, film-making, public speaking, speech and rhetoric courses do not count toward this requirement.

C) 8 History credits (at least two courses)
Most HIST courses can be used toward this requirement. 399 and 410 courses are evaluated on a case-by-case basis. Some may also count toward the UO social science (>2) group or multicultural requirement. See this list of eligible history classes for all available course options.

D) 8 Economics credits (at least two courses)
Any EC course can be used toward this requirement.  Some may also count toward the UO social science (>2) requirement

E) 24 credits toward Additional Blocks
8 credit hours in three additional blocks (two classes from the same subject) chosen from subjects in the College of Arts and Sciences 

3) UO General Education requirements or Clark Honors College curriculum.  These are outlined in the UO Catalog.