The philosophy of the program is that public relations practitioners must be versed in all the diverse communication specialties. Majors are therefore advised to take appropriate course work in other fields, as well as related studies in other schools and departments, from business to sociology. Student organizations include Allen Hall Public Relations (AHPR) and Public Relations Student Society of America (PRSSA).
Faculty: Pat Curtin, Tiffany Derville Gallicano, Tom Hagley, Duncan McDonald, Kelli Matthews.
Sequence requirements:
a) J350 Principles of Public Relations
b) J440 Public Relations Writing* (Prereq: JPR standing, J350)
c) J452 Advanced Public Relations Writing* (Prereq: J440)
d) J453 Public Relations Planning and Problems* (Prereq: J440)
e) J454 Public Relations Campaigns (Prereq: J453)
*Effective Fall 2009, these courses have new titles. The course numbers and prerequisites remain the same. If you have taken these courses under the "old" title, they still count toward the new requirement. You do not need to repeat the course.
J440 Public Relations Writing => J440 Strategic Writing & Media Relations
J452 Advanced Public Relations Writing => J452 Strategic Public Relations Communication
J453 Public Relations Planning and Problems => J453 Strategic Planning and Cases
Things you should know about this major: