Advertising

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[Pre-FALL 2009 curriculum]

The Advertising (JAD) major is committed to building on the base of a broad liberal arts education and the school's core requirements with a series of professional courses designed to reflect the state of the art in industry. The Advertising faculty have eclectic professional and academic backgrounds, well-suited to support the program. The full-time members who teach regularly all have industry experience. In addition to the regular and occasional adjunct faculty, the sequence regularly draws on advertising professionals, with as many as 50 visitors a year to individual classes. In addition, the program offers special workshops for students taught by industry experts. Current student organizations in Advertising include Ad Team, Ad Society and Allen Hall Advertising. Faculty: Charlie Frazer, Harsha Gangadharbatla, Dave Koranda, Ann Maxwell, Deborah Morrison, Kim Sheehan.

Sequence requirements:

  1. J340 Principles of Advertising
  2. Choose 3 courses: (Prereq: JAD standing, J340)
    • J410 New Venture Champions*
    • J441 Advertising Copywriting*
    • J442 Advertising Layout*
    • J443 Advertising Media Planning
    • J444 Agency Account Management
    • J445 Advertising Research
    • J447 Advertising Portfolio*
    • J450 Advanced Copywriting* (Prereq: J441)
    • J451 Advertising Strategy*
  3. J448 Advertising Campaigns (Prereq: JAD standing and completion of [1] and [2].)

* Effective Fall 2009, the [*] courses are dropped from the advertising curriculum. If you have already taken them, they still count toward the [2] requirement. You may also use the following new courses in the [2] requirement:

  • J456 The Creative Strategist (Previously taught under J408 and J410. If you took this course as a J408 or J410, you may not repeat it.)
  • J457 Curiosity for Strategists (Previous taught as J408 Curiosity/Strategy and J410 Curiosity for Strategists. If you took this course as a J408 or J410, you may not repeat it.)
  • J458 Writing Design Concepts (Previously taught as a J410. If you took it when it was J410, you may not repeat it.)
  • J459 Branding & Content (Previously taught as J408 Branding & Content. If you took it when it was J408, you may not repeat it.)
  • J460 Brand Development [Topics] (Previous topics included J410 Interactive Media Seminar and J410 New Venture Champions. If you took J410 Interactive Media Seminar, you may not earn credit for J460 Interactive Media Seminar. If you took J410 New Venture Champions, you may not earn credit for J460 New Venture Champions.)

Other things you should know about this major:

  1. You may take J340 Principles of Advertising while still a premajor. However, you should probably wait until sophomore year before taking it. You should take J201 before J340.
  2. You must complete the (b) section of the sequence requirements before you are eligible to take J448 Advertising Campaigns. J448 is offered every fall, winter and spring.
  3. You need departmental authorization to take J448. An email is sent to JAD students a week before registration begins informing them of the authorization process.
  4. Advertising courses are typically not offered in the summer. Not all courses are offered every term.
  5. J449 Advanced Advertising Campaigns is credit awarded to the students on Ad Team. Although Ad Team members are encouraged to take J448 first, students who do not may count J449 as a substitute for J448 to complete the sequence requirements.