Advertising

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[FALL 2009 curriculum]

The Advertising (JAD) major is committed to building on the base of a broad liberal arts education and the school's core requirements with a series of professional courses designed to reflect the state of the art in industry. The Advertising faculty have eclectic professional and academic backgrounds, well-suited to support the program. The full-time members who teach regularly all have industry experience. In addition to the regular and occasional adjunct faculty, the sequence regularly draws on advertising professionals, with as many as 50 visitors a year to individual classes. In addition, the program offers special workshops for students taught by industry experts. Current student organizations in Advertising include Ad Team, Ad Society and Allen Hall Advertising. Faculty: Deborah Morrison, Charlie Frazer, Dave Koranda, Ann Maxwell, Kim Sheehan, Harsha Gangadharbatla.

Sequence requirements (Effective Fall 2011, all journalism courses must be passed with a C or better. If any of these courses were taken before Fall 2011, a D- or better grade is acceptable. See below for other changes affecting this major in Fall 2011):

  1. J340 Principles of Advertising (See notes below about changes to this.)
  2. Choose 3 courses: (Prereq: JAD standing, J340 or J342 (formerly J456) [see below] and completion of the Gateway series)
         J342 (formerly J456) The Creative Strategist [Unless used as a first course; see below.]
         J443 Advertising Media Planning
         J444 Advertising Account Management
         J445 Advertising Research
         J457 Curiosity for Strategists
         J458 Writing Design Concepts
         J459 Branding and Content
         J460 Brand Development [Topic] (Titles will vary; any J460 course will count)
  3. J448 Advertising Campaigns (Prereq: JAD standing and completion of [1] and [2])

Effective Fall 2011, advertising students who have not taken J340 Principles of Advertising will instead begin their Advertising course work with J456 Creative Strategist. Students are advised to take Creative Strategist concurrently with J207 Gateway to Media III or the term immediately after J207. Students taking Creative Strategist in Fall 2013 or later will find that class under the number J342 rather than J 456. The scenarios below reflect that change.

1. What if I've already taken J340 Principles of Advertising (and took it before Fall 2011)? Will this course now not count?
The course will count. After J340, you will still have to take at least three skills courses before you're eligible for J448 Ad Campaigns.

2. What if I've already taken J340 (and took it before Fall 2011) and J342?
Both courses count. After J340 and J342, you'll need at least two more skills courses before you're eligible for J448 Ad Campaigns.

3. What will happen to J340?
The course will still be offered once a year for non-Advertising majors, communication studies minors and any one else who's interested. The course will not longer be a required course for Ad majors. 

4. How often will Creative Strategist be offered?
At least twice a year.

5. If I haven't taken J340 or J342, can I take other Advertising courses?
No.

6. If I take J342 as my first advertising course, can I still take J340?
Yes, but you probably won't want to. J340 will not count as one of the skills courses used to be eligible for J448.

7. Can I take J342 while I'm doing J205/J206 Gateway to Media I/II?
No. J342 may be only be taken concurrently with J207 Gateway to Media III.

8. Do I have to take J342 while doing J207?
No. But it will allow you to move into another advertising course the term immediately after J207. If you don't do it concurrently, take it the term immediately after.

9. Oh no! I forgot about this change and I took J340 after Fall 2011. Does it not count?
You will still receive credit for it but it will not count toward the advertising major. It will be an upper division elective. Take J342 next term.

10. What if I haven't started the Gateway series yet?
Do that first.

Other things you should know about this major:

  • It is theoretically possible to complete this sequence in three terms. However, it is not recommended.
  • You must complete the [2] section of the sequence requirements before you are eligible to take J448 Advertising Campaigns. J448 is offered every fall, winter and spring.
  • You need departmental authorization to take J448. An email is sent to JAD students a week before registration begins informing them of the authorization process.
  • Advertising courses are typically not offered in the summer. Not all courses are offered every term.
  • J449 Advanced Advertising Campaigns is credit awarded to the students on Ad Team. Although Ad Team members are encouraged to take J448 first, students who do not may count J449 as a substitute for J448 to complete the sequence requirements.