Next Generation Storytelling is a summer residential experience at the University of Oregon where high school students further develop their critical thinking, leadership and entrepreneurial skills while building stronger voices as effective communicators. With a focus on emerging technology and media, this program represents part of the next hundred years of advertising, journalism, media studies and public relations education at the School of Journalism and Communication.

What will I learn?

Students will participate in hands-on, experiential learning through courses that challenge them to explore journalism and media. Students will also hear from featured speakers who range from prominent journalists to Executives of major media companies. The conference will also offer the opportunity to see modern working media facilities in print and broadcast.

Program Dates

June 25-30, 2017

Program Cost

$850

Where will I stay?

Global Scholars Hall

Who should apply?

High school students entering grades 10, 11, and 12 during the 2017–2018 academic school year, and who will be 15 to 18 years old as of July 10, 2017 are eligible to apply. The program is suited for the high school student who has an intense interest in reporting the news and wants to gain knowledge and skills to either join or start his/her high school newspaper or television station. Current high school journalists looking to improve upon their skills for print or broadcast and who want to expand their projects to the web are also welcome to apply.

How to Apply

Priority application deadline: February 17, 2017

Final application deadline: April 14, 2017

Payments due: April 28, 2017

What courses will I be taking?

One of the most powerful devices you own is your smartphone. Learn how to maximize use of smartphones to create compelling video stories for your publication’s website and/or distribution via social media. Students will delve into storytelling conventions and media aesthetics by capturing audio, using available light, and postproduction workflow strategies. Students will engage in significant mobile video fieldwork and postproduction.

Instructor: Assistant Professor Ed Madison

You cheer for them, win or lose. You wear their colors and idolize their players. Sports are a multi-billion-dollar industry built on the power of brands. Students will trade in their “fandom” to learn how storytelling, design, and strategy help form the foundation of successful athletic organizations.

Students will learn the models currently used by many leading athletic brands, hear from top executives about their best practices, and then work in teams to define and develop an athletic brand strategy for a new professional sports team. It’s more than just a cool logo. It’s about connecting to the hearts and minds of fans in a way only sports can.

Instructor: Paul Swangard

“Solutions journalism is rigorous and compelling reporting on solutions to social problems. When done well, the stories provide valuable insights about how communities may more effectively tackle serious problems. We know from experience that solutions stories engage people differently. They can change the tone of public discourse, making it less divisive and more constructive. By revealing what has worked, they can also lead to meaningful change.

It’s not about making people feel good or advocating for a certain policy or balancing out the ‘doom-and-gloom.’ Instead, solutions journalism is about what journalism has always been about: informing and empowering people. We’re just asking journalists to do that in a more complete way, by investigating what has worked just as rigorously and relentlessly as what hasn’t.”

– The Solutions Journalism Network website

Sounds like an interesting idea, right? But how do you actually do it? And with so many other journalistic practices out there, why choose this one? In this class, students will learn how to “do” Solutions Journalism (SoJo). And we’ll explore its impact. Underlying that are deeper questions that we’ll wrestle with: How does knowledge improve people’s lives and communities, and what is the role of journalism in that? Should journalism evolve, and if so, how?

Instructor: Kathryn Thier

This class will introduce students to the basic skills needed to cover a sporting event and tell stories about athletes—and the big-picture social issues off the field. Specifically, that will include:

  • Sports coverage: Words, visuals, and/or multimedia. Finding the story in the game or event rather than just giving results.
  • Interviewing: Not settling for the clichés spouted on the sidelines, but ways to talk with athletes and get more meaningful information.
  • Sports and society: Developing an understanding for how issues of race, ethnicity, and gender play into sports.

Instructor: Lori Shontz

This workshop will improve your knowledge of how major social networks are being used by audiences, journalists, and news publishers. Questions that we will explore include:

  • What is the role of social media in the way that audiences find, consume, and share news today?
  • What are the implications of this for news organizations?
  • How are they responding to these challenges?
  • What are the characteristics of different social platforms and what does this mean for storytelling?
  • How are different platforms used by news organizations to tell stories?
  • What impact does social media have on the role of journalists in 2016? How is that role changing?

Instructor: Carolyn S. Chambers Professor in Journalism Damian Radcliffe

This course will address the process of professional creativity. We’ll begin with understanding what creativity is—the ability to generate, develop, and transform ideas. As we work through how to own your creative process, students will understand more about how they build narrative and ideas to strengthen best journalistic practices. Students in this course will:

  • learn idea generating techniques for stories.
  • consider systems thinking to craft stories in and for multiple media.
  • think about process and how it affects value and craft of stories.
  • develop strategies for recognizing one’s own creative process strengths.

Instructor: Carolyn Silva Chambers Distinguished Professor of Advertising Deborah Morrison

You have passed the courses, read the books, written the papers, and taken the tests. You are smart, equipped, and ready to feed the consumption machine with your brilliance and creativity. But the thought of pitching your idea in a meeting with an executive is terrifying to the point of rethinking your career choice. You start sweating and shaking. You consider crawling under the table to rock yourself through the afternoon.

Stop. Get out from under the table. Stand tall and listen. Inside of you are the tools and talent to tackle one of the scariest things known to the human race—presenting.

In this class, we will discuss and practice so much more than public speaking. In this workshop you will:

  • discover and develop a toolkit of techniques for presenting to a room full of people.
  • practice and build strategies for conversational confidence.
  • craft a personal presentation style.
  • understand and implement passion and compassion as a speaker and listener.
  • grow in life changing confidence.

Instructor: Derek Brandow

Look at any magazine rack—it is filled with publication covers adorned by the famous, and not so famous, and whose pages are filled with stories of people who inspire, tantalize, and mesmerize readers. People, old and young, like to read about people—and the long-time success of such publications as People, Seventeen, and Vanity Fair demonstrate how readers enjoy learning about what makes those around them tick. This holds true for high schoolers, who, via their school publications, have an opportunity to write profiles on all sorts of people—the new principal, the veteran custodial employee, the star athlete, the student admitted to every Ivy League university, and the beloved history teacher. The options are endless.

In this class, students will examine examples of strong profile writing from a wide spectrum—entertainment, sports, business, everyday life—while pinpointing the threads that connect all good profile pieces. Participants will demonstrate the interviewing techniques young journalists should use to bring out the most from their subjects.

Instructor: Charles Butler

This course will teach the basics of photojournalism and how to tell a great story through images. The instruction will include camera equipment, lighting, composition, technical considerations, and digital photo editing software for both editorial and lifestyle photography.

We’ll discuss the power of great images, think about the ethics of making photos, and learn through presentations, guest speakers, in-class discussions, hands-on practice, and classroom critiques.

Instructor: Public Relations Area Director Kelli Matthews

This is a writing course for students who are interested in writing about the performing, visual, or literary arts, as well as, secondarily, writing about the business of art—careers, promotion, publicity, the relationships artists have with managers, agents, the public, and more. This class will focus on three aspects:

  1. Interviewing artists and profiling them, addressing their inspirations, what distinguishes them from other artists who do similar things, career aspirations, and how they perceive the arc of their own development or evolution as artists.
  2. Analyzing and writing about the work of arts writers: Critics, reviewers, biographers, etc.
  3. “Pitching” your story idea to publications:  how that process works, do’s and don’ts, writing query letters.

Instructor: Professor Tom Wheeler

Featured Speakers

Associated Press News Editor Sonya Ross is photographed in the news angency's Washington bureau, Thursday July 1, 2015. (AP Photo/J. David Ake)

Sonya Ross is The Associated Press’ first-ever race and ethnicity editor, based in Washington, D.C. An Atlanta native, Sonya joined The AP in Atlanta as an intern on June 9, 1986, and became a full-time reporter in 1987, covering state politics. In 1992, Sonya was promoted to AP’s national political staff in Washington, and three years later became the first black woman assigned to cover the White House for The AP.

On Sept. 11, 2001, Sonya was the print pool journalist aboard Air Force One with President George W. Bush as he was evacuated to safety during the terror attacks on the World Trade Center and the Pentagon. Sonya helped direct war and diplomacy coverage as AP’s World Services editor from 2002-2004, and political convention coverage in 2004. Prior to her current role, Sonya was editor for AP’s Washington-based regional reporters.

Sonya is the first black woman elected to the board of the White House Correspondents Association. She is a member of the Society of Professional Journalists and chair of the political reporting task force for the National Association of Black Journalists. She currently serves on the boards of the Washington Press Club Foundation and the Sigma Delta Chi Foundation.

gary metzker

Gary Metzker has been a fulltime lecturer at Cal State Long Beach since 2008 and an adjunct professor at Golden West College and Chapman University. He has also taught at El Camino College. Metzker is design adviser for Long Beach’s Pacemaker and Pinnacle Award-winning Daily 49er as well as Dig Magazine’s design adviser.

Metzker started in the newspaper business by delivering the Sunday Philadelphia Bulletin, then working at the Wilmington (Del.) News Journal at age 17.

He received his Bachelor of Journalism degree in 1976 from the University of Missouri and his master’s in Communications in 2013 from California State University Fullerton. Metzker has worked at newspapers in Delaware, Missouri, Florida and California. For almost 25 years, he worked at the Los Angeles Times in positions ranging from sports news editor, metro news editor, A1 editor and Senior Editor.

During that time, Metzker was a member of four Pulitzer Prize-winning staff awards for breaking and spot news and was the designer for stories that earned a photographer the Pulitzer for photography and a writer the Pulitzer for best feature. Metzker has also won two Los Angeles Press Club awards and two Medals of Excellence from the Society for News Design.

Metzker teaches Media Design, Introduction to Mass Communications, Writing Across the Media, Reporting and Information Gathering, Introduction to Sports Journalism, Multimedia Journalism and Magazine Production at Cal State Long Beach.

In 2013, Metzker was selected Journalism Educator of the Year by the California Journalism Education Coalition. Metzker has presented seminars and workshops for the Journalism Association of Community Colleges, California College Media Association, College Media Association, Associated Collegiate Press, National Scholastic Press Association and the Journalism Education Association. He is the outreach chairman for the Department of Journalism and Mass Communication, working with high school newspaper staffs in Los Angeles and Orange counties and he instructs at newspapers2 high school journalism boot camps during the summer. Metzker was editor-in-residence at the Salem (Ore.) Statesman-Journal in 2013.

 

Sarah Barshop

Sarah Barshop is the Houston Texans reporter for ESPN’s NFL Nation. She contributes to various ESPN platforms including ESPN.comNFL InsidersNFL LiveSportsCenter and ESPN Radio.

Before joining ESPN in August 2016, Barshop worked for Sports Illustrated as a writer and editor. She also covered the Green Bay Packers for ESPN Milwaukee from 2012-2014.

Barshop is a graduate of Marquette University

Yvonne Leow

Yvonne Leow is currently an editorial project manager at Sequoia Capital. She was formerly the Senior Snapchat Editor at Vox.com, and from 2014-2015, was one of twelve – and the youngest in the program’s history – to be a John S. Knight Fellow at Stanford University.

Prior to that, she was the senior associate at North Base Media, a venture capital firm investing in journalistic enterprises in emerging markets, the director of video at Project Thunderdome and regional video producer for the Associated Press.

Outside of the newsroom, Leow is the national president of the Asian American Journalists Association, and has taught visual storytelling workshops across the country.

Frequently Asked Questions

How many students will participate? 

There are spots for 200 applicants from across Oregon and the United States.


What does tuition include? 

  • ONE WEEK of journalism and leadership skills development, including hands-on activities and distinguished speakers.
  • ON-CAMPUS residence in state-of-the-art facilities.
  • TRANSPORTATION to and from the Eugene airport.
  • MEALS: breakfasts, lunches, and dinners.
  • PARTICIPANT LUAU with distinguished guests.
  • ALL SCHEDULED ACTIVITIES, admissions, and fees.
  • COLLEGE CREDIT* and certificate of completion.
  • 24-HOUR STAFF to address emergencies.
  •  CONFERENCE COUNSELOR to assist students with sensitive issues, away from home adjustments, or private matters.
  • 24-HOUR CONFERENCE HOTLINE available to parents and students for questions and emergency situations

*College credit is issued by the University of Oregon. Upon successful completion of Next Generation Storytelling, student will earn one general elective, college credit. This credit is issued on a pass/fail basis. The transferability of this credit is the determination of the college/university to be attended.

Faculty & Staff

Anthony Whitten

Anthony Whitten

Scholastic Journalism Outreach Coordinator

White Stag Building Room 366A
503-412-3683
awhitten@uoregon.edu

Simone Myers

Simone Myers

Education Program Assistant

White Stag Building
simonem@uoregon.edu

Charlie Butler

Charles Butler

Instructor

135 Franklin Building
cbutler3@uoregon.edu

Ed Madison

Ed Madison

Assistant Professor, Media Partnership Coordinator

324 Allen Hall
541-346-9140
madison2@uoregon.edu

Kelli Matthews

Kelli Matthews

Public Relations Area Director, Senior Instructor

321 Allen Hall
541-346-3565
kmatthew@uoregon.edu

Deb Morrison

Deborah Morrison

Advertising Area Director, Carolyn Silva Chambers Distinguished Professor of Advertising

331 Allen Hall
541-346-1797
debmor@uoregon.edu

Damian Radcliffe

Damian Radcliffe

Carolyn S. Chambers Professor in Journalism

201 Allen Hall
541-346-7643
damianr@uoregon.edu

Lori Shontz

Lori Shontz

Instructor

309B Allen Hall
541-346-2347
lshontz@uoregon.edu

Paul Swangard

Paul Swangard

ProTem Instructor

323 Allen Hall
541-346-3262
pswangar@uoregon.edu

Katherine Their

Kathryn Thier

Instructor and Snowden Internship Coordinator

129 Franklin Building
541-346-2528
kthier@uoregon.edu

Tom Wheeler

Tom Wheeler

Professor

202 Allen Hall
541-346-3743
twheeler@uoregon.edu