Yolanda Saetern and Paulina Liang

Yolanda Saetern and Paulina Liang

Yolanda Saetern and Paulina Liang, two University of Oregon School of Journalism and Communication (SOJC) students, were recently named Most Promising Multicultural Students of 2016. Presented by the American Advertising Federation, this national recognition is awarded to the top multicultural students in the country. Only 50 students received this award in 2016.

The award honors students from all cultural backgrounds who have demonstrated a strong work ethic and exemplary potential for future success in the industry. Recipients are invited to travel to New York to attend the award ceremony and meet with some of the top industry leaders and agency recruiters.

Saetern, a senior majoring in advertising, hopes to create important work that will positively change and impact lives. “I am more than excited to receive the award and honored to be one of the two to represent the University of Oregon,” she says. “I remember reading about a University of Oregon student receiving the award a couple years ago and could never imagine receiving the award myself. It feels amazing.”

Liang, who is also an advertising major with a minor in theater arts, says her passions include drawing, photography and performing arts. “Advertising has been a path that has taught me more than just academics. It has taught me a lot about myself as well as the people I work with,” she says. “I am not only honored to have been given this award, but also to have the chance to meet all those that received this award.”

The SOJC would like to extend congratulations to both of these exceptional students and wish them well on their upcoming travels to New York.

Story by Nicole Rideout ’16