As spring term begins and many SOJC seniors turn their attention to planning life after graduation, Kelsey McCoy and Ibiza Medina already have a clear view of what lies immediately ahead for them: 10-week summer internships with the prestigious Multicultural Advertising Intern Program (MAIP).
Since 1973, MAIP has helped jumpstart the careers of more than 2,400 aspiring advertising professionals. Each year, students become better prepared to land a full-time job in advertising, and, at the same time, the program gives advertising agencies a cost-effective way to identify and recruit talented multicultural students.
“The fact that this prestigious program took both Kelsey and Bee tells us something,” said Chambers Distinguished Professor of Advertising Deb Morrison. “They are so smart and ready — true media planners who use creativity and strategy in tandem. More importantly, it shows that our program is viewed as a talent pool for best thinkers. That is awesome.”
McCoy and Medina, who became friends in the Gateway Series as sophomores, have been a part of the SOJC’s Advertising Team, AHA, Advertising Society and Balance the Buzz. They even co-founded the University’s Excel Club.
“We have always ended up doing these different programs together,” McCoy said.
That togetherness will come to an end as they head to opposite sides of the country for their internships. Medina will launch her career in New York City with Maxus Global, one of the fastest growing global media agencies. McCoy will stay on the West Coast, where she will join Garage Team Mazda.
“There is a big unknown out there, and I want to see what it’s all about,” Medina said.