University of Oregon School of Journalism and Communication (SOJC) students played a major role in creating a video that earned the UO Scholarship fund a $30,000 prize, and the video a spot on CBS during its national televised March Madness coverage.
As Director of Video for the Oregon Pit Crew, it fell to Ryan Levenson, SOJC advertising student, to lead the team, which included SOJC advertising student Jacob Stitzel and cinema studies student Tanner Hirst.
The challenge was to create a video highlighting the University of Oregon’s school spirit for the NCAA “Let’s Dance” competition. With the help of voting Duck fans, their 15-second spot was selected as the national runner-up.
“The task was to show what moves you about NCAA college basketball in just 15 seconds,” explains Levenson. “We decided to show the movement that takes place hours before the game—the preparation that begins as the team shows up to the court and our fans gear up for battle. We wanted the idea to be quick and clear.”
Levenson credits skills learned in SOJC classes Gateway to Media and Creative Strategy. “Through those two classes I learned how to tell a visually stimulating story through the eye of a camera.”
The students put their storytelling skills to the test as they displayed to the nation what it means to be a Duck fan. Watch them “Suit Up” for the game.
Story by Katie MacLean ‘15