A University of Oregon School of Journalism and Communication (SOJC) team of students is participating in the 2015 Public Relations Student Society of America (PRSSA)-sponsored Bateman Case Study Competition.
The competition is PRSSA’s premier national opportunity for public relations students. Bateman allows students to use classroom education and internship experiences to create and implement a full public relations campaign.
This year, in partnership with Home Matters, participants across the country have been challenged to raise awareness and spark local dialogue about the importance of affordable housing. In addition to the national partner, the UO team has been working locally with Cornerstone Community Housing to implement widespread awareness of affordable housing in Lane County.
This year’s team is made up of five seniors: Jessica Glackin, McKenzie Fox, Megan Connor, Morgan Michna and Ruby Betten. The team’s outreach initiatives are designed to educate Lane County residents about why healthy homes matter for both children and adults.
“It’s been an eye opening experience to learn more about affordable housing in Eugene and its benefits to the community,” says Fox. “The ideas we are implementing are long term – we hope to leave a legacy here.”
To follow the campaign or learn more about joining the affordable housing movement, visit Cornerstone’s website or track the hashtag #healthyhomesmatter on Facebook and Twitter.
Story by Jessica Glackin ’15