Lisa ArthurLisa Arthur, former chief marketing officer of Teradata, serves as a global industry thought leader in data-driven marketing. The SOJC welcomes Arthur on Feb. 15 to discuss how data and data-driven marketing are changing organizations and businesses in the digital age. Her presentation will take place in conjunction with the professional Strategic Communication master’s program open house.

Arthur has been in technology and marketing for 30 years, working with marketing teams on big-data analytics, data-driven marketing and marketing innovation. She will discuss a few case studies of Fortune 500 companies, such as DSW, and nonprofits, such as the American Red Cross, and how integrating big data into their marketing plans has changed the business and audience relationship.

Arthur says her number-one motivation for what she does is engaging with the audience. As new technology drives continuous disruption, audiences are empowered and becoming more demanding. Her success with these tools in large organizations stems from making customers part of the conversation.

“We are thrilled to have Lisa Arthur visit and discuss something that’s changing how we tell stories and the marketing industry,” said Donna Davis, Strategic Communication program director. “Arthur is a leader in the field, and marketers/communicators can gain powerful insight on taking their company to the next level. We invite all marketing and communication professionals in the Portland metro area to attend and learn with us.”

Join us on Monday, Feb. 15, to meet Arthur and learn about the Strategic Communication master’s program. There will be a reception from 5 to 5:30 p.m., a presentation from 5:30 to 6:30 p.m. and an opportunity to meet with Davis after the presentation.

Registration is free. Please register online by Feb. 1.

About the School of Journalism and Communication in Portland
The University of Oregon School of Journalism and Communication in Portland, located on the White Stag Block, 70 NW Couch St. Floor 3R, boosts careers by equipping professionals with new skills, broader understanding and innovative thinking — all in an exciting urban environment. Our Portland-based graduate programs are intellectually challenging and relentlessly practical, preparing students to be innovators and leaders in the working world. They connect students with top professionals in the state’s biggest media market, expose them to the latest in thinking and technology, and give them access to world-class faculty members. Night and weekend classes allow professionals to complete a master’s degree while working full time.