Gini DietrichThe University of Oregon School of Journalism and Communication (SOJC) welcomes Gini Dietrich, founder and CEO of Chicago-based integrated marking communication firm Arment Dietrich, as the 2015 Public Relations executive-in-residence. Dietrich will spend May 5–6 sharing her knowledge of the industry with students at the SOJC.

Dietrich’s firm helps clients monitor and measure online efforts against business goals and provides alternative marketing efforts for the digital world. Dietrich is also the founder of the professional development site for public relations and marketing pros, Spin Sucks, which looks at the use of online technology in communication, marketing and sales.

“Dietrich’s knowledge of communications and its role in the shifting landscape of digital technology makes her an ideal public relations professional to interact with our students,” says SOJC instructor Kathryn Kuttis. “We hope everyone will have a chance to exchange ideas with her.”

A leader in the social networking field, Dietrich was recently named one of the most influential people on the topic of public relations by Klout, and the top public relations influencer on Twitter according to TweetLevel.

Along with guest lecturing in several classes, Dietrich will offer a public presentation titled “Spin Sucks” on Wednesday, May 6, at 4:30 p.m. in Allen Hall, room 141.

Story by Katie MacLean ‘15

About the SOJC Executive-in-Residence Program 

The SOJC’s Executive-in-Residence program welcomes noted professionals and industry leaders to the school for classroom presentations, workshops, keynote events and student interaction. The SOJC hosts executives-in-residence for all departments, including journalism, public relations, advertising, and media studies.