An effective campaign to raise awareness about organ donation and an outstanding newsletter recently earned the UO Chapter of the Public Relations Student Society of America (PRSSA) two national awards.
The UO PRSSA was presented a second place award and $300 in the 2013 National Organ Donor Awareness Competition as well as the Dr. F.H. Teahan Chapter Newsletter Award, which came with $200 prize, during the PRSSA National Conference October 25 in Philadelphia.
“Bringing home two national awards from the national conference was a highlight of the school year for us,” said Callie Gisler, 2013-14 UO chapter president. “Our members worked incredibly hard on the winning projects, and that dedication was recognized on a national level.”
The National Organ Donor Awareness Competition challenged individual chapters to create a public relations campaign and host a daylong event to spread awareness about the importance of becoming an organ donor. Working with Portland-based Go Recycle Yourself, the UO PRSSA hosted an event on campus April 29, ultimately registering 15 new organ donors. More than 200 participants also pledged to discuss organ donation with their families.
The chapter’s newsletter, imPRess, offers insight and advice in preparing for a career in public relations. The newsletter is sent to members via email and is available to read online at http://prssa.uoregon.edu/newsletter/
The two awards also represent an important achievement for the UO Chapter of the PRSSA at the national level.
“For the UO to take two awards this year was a major breakthrough,” said professor and endowed chair in public relations Pat Curtin. “East Coast schools have well-established chapters that often walk away with a number of the major awards, but the West Coast has not always been well-represented on the winners’ list.”