Wild Squirrel Nut Butter is a popular and growing local brand
“One night my roommate Erika and I were in our kitchen and got to the bottom of our jar of generic peanut butter,” says Keeley Tillotson, junior Advertising major and one-half of the co-founding duo that founded a new company called Wild Squirrel Nut Butter last year. “We had read about the recipe on a food blog, so we decided to make some for ourselves!”
Before long Keeley and her roommate Erika Welsh, an environmental studies and Spanish major, realized they had made way too much peanut butter, so they shared with friends. Soon, they were selling their product on the internet at $4 per jar. “The rest was history,” says Keeley.
As the business has taken off, the peanut butter and the founders of Wild Squirrel Nut Butter are getting more attention. The company has been featured in Oprah Magazine, Glamour, the Portland Business Journal and the Register-Guard, among other media outlets.
“We had no idea the company would become what it is today,” says Keeley. “We have just grown organically, following whatever the next opportunity is! We got into stores, and then began developing our almond butters, and with PR like Oprah Magazine, Glamour, and most recently, ABC’s show Shark Tank, it’s been hard keeping shelves full.”
Keeley says she spends a majority of her time working on matters related to her company, and has started to take business classes in order to sharpen the skills needed to continue to grow the business.
“The SOJC as a whole was really great for me in that it taught be some great computer creative suite skills that I have brought with me to the company,” says Keeley. “I write all the copy for our website and peanut butter jars, designed the website and our PR materials, and act essentially as the creative director for the entire brand. It’s a pretty awesome job, and the SOJC definitely did its part in preparing me for it.”
Wild Squirrel Nut Butter comes in five flavors, including cinnamon raisin peanut butter and vanilla espresso almond butter. Each flavor can be ordered by the jar, and most can be ordered in a box of ten single serve packets. Products can be found in stores in Oregon, Washington and Minnesota, and can be ordered online at: http://wildsquirrelnutbutter.com