Booklandia.tvUniversity of Oregon School of Journalism and Communication (SOJC) students are creating a new online video channel,, in partnership with Powell’s Books, the world’s largest independent bookstore. Tailored for book lovers, the new web channel will launch in April 2015, providing interviews with established and emerging authors, reviews and reader recommendations, coverage of new releases, and personal stories from bibliophiles about the books that have influenced their lives. A behind-the-scenes preview and a trailer are available on the site now.

SOJC students and staff will curate book-oriented content through the SOJC’s in-house OR Media and Allen Hall Studios production teams, while Powell’s flagship bookstore in Portland’s iconic Pearl District will serve as a backdrop for the channel. The SOJC plans to create a consortium of student media groups from other colleges and universities internationally to contribute content to

“The partnership between the SOJC and Powell’s Books will provide our students with a new opportunity to take what they learn in the classroom and apply it in a real-life context,” Interim Edwin L. Artzt Dean Julie Newton said. “Our partnership with this Portland landmark will draw on the talents of SOJC students to tell the stories of authors and book lovers. exemplifies the creative thinking of SOJC students, faculty and Powell’s Books.”

As in other collaborations with Northwest businesses, the partnership with Powell’s Books will allow SOJC students to bring their professional training and broad-based liberal arts education to the local media environment.

“Powell’s is arguably Portland’s most significant landmark and a natural partner for our journalism school, given our shared commitment to advancing knowledge,” said SOJC Assistant Professor Ed Madison, who also manages SOJC media partnerships.

According to Miriam Sontz, Powell’s Books CEO, “We are fortunate to host authors at our stores nearly every day of the year and we are excited about this opportunity to expand and enhance the connection between readers and visiting authors.  The partnership with SOJC students to host makes perfect sense with Powell’s values of supporting readers and writers through literary events, original content, and creative expression.”

The University of Oregon the School of Journalism and Communication was one of the first professional journalism schools in the country and is an international leader in scholarship and education in advertising, journalism, media studies and public relations. With a student enrollment of 2,200, the SOJC offers doctoral, graduate, and undergraduate degree programs that challenge students to become productive scholars, ethical communicators, critical thinkers, and responsible citizens in a global society.

Established in 1971, Powell’s Books is the world’s largest independent bookstore. Occupying an entire city block, Powell’s stocks more than one million new and used books, including a selection of out-of-print and hard-to-find titles.

For UO SOJC contact:
Amy Pinkston
Director of Communication
UO School of Journalism and Communication

For Powell’s Books contact:
Kim Sutton
Director of Marketing
Powell’s Books