This May, 102 curious advertising students embarked on the 2014 NYC Experience to be part of Creative Week in New York City. Collectively the group visited over 30 agencies.
“Most schools only bring ‘creatives’ to creative week. I hate that term. We were universally high-fived for bringing writers, art directors, planners, media folks, account managers, producers, makers,” Deb Morrison, Chambers Distinguished Professor in Advertising. “Our philosophy of the creative strategist with a specialty, a person who lives in a hybrid world where everyone thinks and makes, is absolutely the right way to go.”
Morrison has been attending creative week in New York for the last 25 years, but decided in 2006 to start the NYC Experience program through the School of Journalism and Communication. The program has since grown exponentially beginning with around 10 students the first year, 56 students last year, and now over 100.
This program proves to be an invaluable experience for students as it allows them to understand the industry, learn, witness each individual agency’s culture, network, and pitch creative briefs at established agencies, which has resulted in internships and jobs opportunities.
Austin Powe ’14 was offered a paid internship as a social copywriter with Wieden+Kennedy NY this summer, based on his performance in a student pitch competition and the strength of his portfolio.
“New York was a whirlwind, I met a lot of interesting ad professionals over the course of the week and had the opportunity to talk one-on-one with a few people at Wieden,” Powe said. “I’m lucky that there are alumni in good places that want to talk to Ducks when we do things like visit New York. It still feels kind of surreal but I can’t wait to get out there.”
The SOJC would like to thank the participating agencies, our five faculty members: Deb Morrison, Tim Gleason, Senyo Ofori-Parky, Dave Koranda and Chris Chávez and the generous donor gifts that helped students with demonstrated financial need participate.
-Hayley Lane ’15, Advertising & Journalism