Faculty & Staff

Heather Shoenberger

Heather Shoenberger

Assistant Professor

131 Franklin Building

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  • PhD, Journalism,University of Missouri, 2014
  • JD, University of Missouri, 2006
  • MA, Journalism, University of Missouri, 2006
  • BA, Psychology, Drury University, 2002

Research Interests

  • Behavioral advertising
  • Advertising
  • Media psychology
  • Psychophysiological response to media
  • Entertainment media
  • Consumer behavior

Recent Citations

Thorson, E., Shoenberger, H., Karaliova, T., Kim, E., & Fidler, R. (2015). News Use of Mobile Media: A Contingency Model. Mobile Media and Communication.

Ferrucci, P., Shoenberger, H., & Schauster, E.. (2014). It’s a Mad, Mad, Mad Ad World: A feminist critique of Mad Men. Women’s Studies International Forum.

Shoenberger, H., & Tandoc, E. (January 2014). Updated Measures of Attitudes and Motivations. Online Journal of Communication and Media Technologies.

Sableman, M., Shoenberger, H., & Thorson, E. (August 2013). Consumer in the Data Privacy Debates. Media Law Resource Center Bulletin.

Honors and Awards

American Academy of Advertising Dissertation Proposal Award Award of $2,000 to complete dissertation research, 2013
Synor Creative Advertising Scholarship, 2013
Kappa Tau Alpha (Journalism Honor Society). 2006


  • Ad Media Planning
  • Strategic Communication Research Methods