Faculty & Staff

Kim Sheehan

Kim Sheehan

Professor, Honors Program Coordinator

207 Allen Hall
541-346-2088
ksheehan@uoregon.edu

CV buttonKim Sheehan brings more than 12 years of experience in advertising and marketing to the School of Journalism and Communication’s (SOJC) advertising sequence. She held leadership positions at agencies in Boston, Chicago, and St. Louis and has consulted for numerous companies, including People magazine and Laura Ashley. She is a past president of the American Academy of Advertising. She has written or edited 11 books and has just signed a contract to write The Academic’s Guide to Mechanical Turk.

Sheehan, who is a past director of the Strategic Communication Master’s program at the SOJC’s George S. Turnbull Portland Center, teaches courses in advertising and brand planning, media theory, and research methodology. She also directs the SOJC’s Honors Program and works with many graduate students. She is a prolific researcher examining a range of topics in the digital sphere.

Learn more on the MTURK for Academics website.


Education

  • PhD, University of Tennessee-Knoxville
  • MBA, Boston University
  • BS, Northwestern University

Areas of Expertise

  • Social/digital media
  • Strategic communication
  • Green advertising and greenwashing
  • Science communication
  • Creativity and curiosity
  • Prescription drug advertising
  • Ethics

Research

Kim Sheehan teaches courses that bridge the gap between communication theory and media practice. Her research involves culture and new technology, and she has published extensively about social media, online privacy, green advertising, advertising ethics, and direct-to-consumer prescription drug advertising.


Recent Citations, Publications, and Professional Work

“The Current State of Practice,” in Marcia DiStaso and Denise Bortree (Eds.), Social Media and Corporate Social Responsibility.

Koranda, D., & Sheehan, K. B. (2014). “Curiosity: An Essential Advertising Skill,” Journal of Advertising Education, 18, 1.

Sheehan, K. B. (2014). “The Many Shades of Green Washing: Using Consumer Input for Policy Decisions Regarding Green Advertisements,” in Kahle, L. (Ed.), Sustainability and Consumer Behavior, Journal of Animal Ethics (Fall), 1-15.


Honors and Awards

  • School of Journalism and Communication’s Marshall Award for Innovative Teaching, 2001, 2010
  • Two-time Page Legacy Scholar
  • Oregon Community Credit Union Fellow
  • Dave and Nancy Petrone Faculty Fellow
  • Fellow for the Society of New Communications Research

Courses

  • Advertising Account Management
  • Advanced Advertising Account Management
  • Green Brand Strategy
  • Portfolio for Planners
  • Media Theory
  • Honors Media Theory
  • History and Theory of New Media