Prior to joining the School of Journalism and Communication, Schwartz worked as a newspaper reporter and editor in weekly and daily newsrooms. She was the arts and entertainment editor at The Athens Observer in Athens, Georgia, and the special sections reporter at The Register Guard in Eugene, Oregon.
Schwartz’s notable projects include UORelay, a website she created in 2014 to serve the University of Oregon Colleges Against Cancer student group, and a blog for her journalism students, SOJC Reporting One Student News. She developed partnerships with local and regional news outlets for student-produced, multimedia news stories and runs the reporting blog to highlight publication of her students’ stories.
- PhD, Media Studies, University of Oregon
- MA, Media Studies, University of Georgia
- BA, Chemistry, University of Washington
Areas of Expertise
- Public relations
- Corporate communications
- Financial communications
- Public relations leadership
- Public relations ethics
- Corporate social responsibility
- Crisis communications
- Internal communications (employee engagement)
- Media relations (traditional news media)
- Digital engagement (digital/mobile/social media)
Jennifer Schwartz’s research is in the area of media, politics, and public policy. She studies the ways that media portray public health policy, such as health care reform and childhood obesity, and political candidates. She also studies relationships between the use of different types of news sources and young adults political behavior to better understand political engagement.
Recent Citations, Publications, and Professional Work
Schwartz, J. (2010). Framing power: Comparing U.S. newspaper visuals of Latino and non-Latino candidates. Howard Journal of Communications, 22 (4), 377-393.
Honors and Awards
Best Dissertation Award, SOJC, University of Oregon, 2010
- Media and Society
- Media Effects
- Strategic Communication Research
- Reporting – J361 Blog