Faculty & Staff

Margy Parker

Margy Parker

Part-time Instructor

323 Allen Hall
541-346-8264
mparker3@uoregon.edu

Margaret ‘Margy’ Parker earned her Masters in Communication and Society from the University of Oregon and has combined that education with 30 years experience in marketing, public relations, advertising, research, public affairs and organizational development to bring a broad perspective on communication to UO’s SOJC. She primarily teaches the capstone course in the public relations sequence. She also teaches workshops, seminars, freshmen connections courses, and advises student teams in Allen Hall Public Relations (AHPR). In 2015/2016 she plans to teach a hybrid course (partial online, partial in-lab) for the Strategic PR Communication course. Margy also manages her own public relations and strategic communication business providing media-writing, advertising, online campaign management, strategic communication planning and tactical implementation, internal communication, brand development, issue positioning, organizational development and public affairs communication.


Education

MS Communication and Society, University of Oregon
Graduate Certificate in Telecommunication and Information Resource Management, University of Hawaii
BA French and Spanish, San Jose State University


Areas of Expertise

  • travel & tourism
  • public and legislative affairs
  • cultural communication
  • event planning
  • leadership
  • Google account management
  • teaching/training
  • project management
  • organizational formation
  • strategic communication planning

Research Summary

Margy conducts online data research and analysis for her own clients and is teaching a short course on the topic at SOJC, winter 2015. She also researches and writes media manuals for government agencies.


Recent citations/publications/professional work:

Parker, M., (2013 2014, 2015), CPEP Media Toolkit Manual, a 39-page manual on public relations, social media, media relations, website development and advertising (for print, online, radio and television) for all event planners organizing events under the State of Hawaii – Hawaii Tourism Authority event and project grant programs in Kauai County. Published by County of Kaua‘i, Department of Economic Development.

Parker, M., (2008, June), Ask the Kumu: A qualitative analysis of Native Hawaiian perspectives on Hawai`i’s promotional images. Symposium conducted at the 6th annual Tour and Travel Research Association Conference, June 15-17, Philadelphia, PA

Parker, M., (2008, January). Ask the Kumu: A qualitative analysis of Native Hawaiian perspectives on Hawai`i’s promotional images. Symposium conducted at the 6th annual Hawaii International conference on Arts and Humanities, Honolulu, Hawai’i

Parker, M., (2007, January). Language rights, official language and foreign language adaptation in the United States: Acculturation issues. Symposium conducted at the 5th Annual Hawai`i International Conference on Arts and Humanities, Honolulu, Hawai`i


Honors/Awards

Annual Mahalo Award – for travel industry excellence – Hawai‘i Visitors & Convention Bureau, 2006
Historic Corridor Grant – Maha`ulepu Interpretive Project, Hawai`i Tourism   Authority, 2004
“Keep it Hawai`i” Kahili Award – Koloa Heritage Trail, Hawai`i Visitors Bureau, 2002
Historic Preservation Award – Koloa Heritage Trail, Historic Hawai`i Foundation, 2001


Courses

Public Relations Campaigns
Face to Face
Portfolio Workshop
Analytics, Adwords and FB Insights
Strategic PR Communication