Faculty & Staff

Edwin L. Artzt Dean Juan-Carlos Molleda

Juan-Carlos Molleda

Edwin L. Artzt Dean and Professor

217A Allen Hall
541-346-2233
jmolleda@uoregon.edu

CV buttonJuan-Carlos Molleda is a tenured professor and the Edwin L. Artzt Dean of the School of Journalism and Communication at the University of Oregon. He is also a US Fulbright Senior Specialist. Molleda has accumulated 21 years of experience teaching and researching public relations and communication management at the University of Florida (2000–2016), University of South Carolina (1997–2000), and Radford University (1995–1997).

Molleda received his bachelor of science in social communication (1990) from Universidad del Zulia in Venezuela, a master of science in corporate and professional communications (1997) from Radford University in Virginia, and a doctor of philosophy degree in journalism and mass communications with an emphasis on international public relations and international business (2000) from the University of South Carolina. Since his doctoral studies in South Carolina, Molleda has become a leading teacher and scholar in global corporate public relations management. In 2010, he was awarded the University of South Carolina’s School of Journalism and Mass Communications Outstanding Young Alumni Award.

In addition to his outreach to the professional community, Molleda is a member of the Board of Trustees of the Institute for Public Relations and a founding member of its Commission on Global Public Relations Research, the Latin American liaison of the Public Relations Society of America’s Certification in Education for Public Relations, and a member of The LAGRANT Foundation Board of Directors. Between 2007­ and 2013, he also held leadership positions (secretary, vice chair, and chair) with the Public Relations Division of the International Communication Association.

Molleda’s professional portfolio has also informed his teaching and research. Between 1987 and 1993, he was manager of public relations, corporate communication, and advertising and promotions for a Venezuelan financial consortium. In 1998, 2003, and 2004, he worked “professional summers” at Blue Cross and Blue Shield of South Carolina’s Corporate Communications Division, Burson-Marsteller Latin America in its Miami headquarters, and Perceptive Market Research, respectively. He also consulted on a major strategic planning project in international public relations for Mayo Clinic and conducted training on behalf of Weber Shandwick in 2011.


Education

PhD, Journalism and Mass Communication, “Integrative Public Relations in International Business: The Impact of Administrative Models and Subsidiary Roles,” University of South Carolina, 2000

MS, Corporate and Professional Communication, “An Assessment of Western Multinational Oil Corporations in Venezuela: Communication Strategies and Awareness of Publics,” Radford University, 1997

BS, Audiovisual Journalism, “El Zulia Canta,” Universidad del Zulia, Maracaibo, Venezuela, 1990


Research

Dr. Molleda’s research interests are in global corporate public relations management, including coordination and control mechanisms and transnational crises; public relations practices, regulations, professionalism, and social roles in Latin America; multi-sector partnerships creation and maintenance; and the interplay between the construct of authenticity and strategic communication practices. He has introduced to the international academic community the concept and theory of cross-national conflict shifting (Journalism StudiesPublic Relations Review), the Latin American School of Public Relations (“Journalism Studies”), as well as the social roles of public relations in Brazil (“Journal of Public Relations Research”) and Colombia (PRSA Educators Academy and Anagramas, a peer-reviewed publication from Universidad de Medellin, Colombia).

Dr. Molleda has a national and international record of conference papers, lectures, and publications (e.g., Association for Education in Journalism and Communications, Association of Public Relations Professionals of Puerto Rico, Brazilian Association of Public Relations, Canadian Public Relations Society, Central University of Venezuela, Colombian Center of Public Relations and Organizational Communication, Cuban Circle of Public Relations, Dominican Circle of Public Relations, Inter-American Confederation of Public Relations, International Communication Association, International Public Relations Association [IPRA], Latin American Association of Public Relations, National Chengchi University in Taiwan, National Communication Association, National University of Central Peru, Public Relations Society of America [PRSA], Social Communication College Casper Libero in Brazil, University Institute of Public Relations in Venezuela, University of Costa Rica, University of Malaga in Spain, University of Medellin in Colombia, University Rey Juan Carlos in Spain (Fulbright Senior Specialist), University of Turabo in Puerto Rico, and University of Zulia in Maracaibo, Venezuela).


Publications

Refereed Publications

Molleda, J.C., Kochhar, S., Moreno, A., & Stephen, G. (2015). An intertwined future: Exploring the relationship between the levels of professionalization and social roles of public relations professionals. Research Journal of the Institute for Public Relations, 2(2).

Boles, M., & Molleda, J.C. (2015). A transnational crisis that tested H&M’s commitments. University of Florida Journal of Undergraduate Research, 16(2), 1-5.

Kim, J.Y., Kiousis, S., & Molleda, J.C. (2015). Use of affect in blog communication: Trust, credibility, and authenticity. Public Relations Review, 41(4), 504-507.

Molleda, J.C., Kochhar, S., & Wilson, C. (2015). Tipping the balance: A decision-making model for localization in global public relations agencies. Public Relations Review, 41(3), 335-344.

Book Chapters

Molleda, J.C. (2016). Authenticity. In C.E. Carroll (Ed), The SAGE Encyclopedia of Corporate Reputation (pp. 51-54). Thousand Oaks, CA: SAGE Publications.

Molleda, J.C. (2016). Corporate reputation in Latin America. In C.E. Carroll (Ed), The SAGE Encyclopedia of Corporate Reputation (pp. 382-384). Thousand Oaks, CA: SAGE Publications.

Molleda, J.C., & Stephen, G.C. (2016). When Conflict Shifts Around: An Analysis of Chiquita Brands’ Transnational Crisis in Colombia and Guatemala. In A. M. George & K. Kwansah-Aidoo (Eds.), Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives (IEEE PCS Professional Engineering Communication Series) 1st Edition. Hoboken, N.J: John Wiley-IEEE Press.

Kochhar, S., & Molleda, J.C. (2015). The evolving links between international public relations and corporate diplomacy. In G.J. Golan, S.U. Yang, & D. Kinsey (Eds.), International public relations and public diplomacy: Communication and engagement (pp. 51-71). New York: Peter Lang.

Molleda, J.C., & Kochhar, S. (2015). Global strategic communication: From the lens of coordination, control, standardization, and localization. In D. Holtzhausen & A. Zerfass (Eds.), The Routledge handbook of strategic communication (pp. 561-571). New York, NY: Routledge.

Referred Conference Research Papers

Molleda, J.C., Moreno, A., Navarro, C., & Stephen, G. (2016, June). Professionalization of public relations in Latin America: A longitudinal comparative study. Paper accepted for presentation at the International Communication Association 66th Annual Conference, Division of Public Relations, Fukuoka, Japan.

Molleda, J.C., & Oloke, T. (2016, June). The African Union Commission’s multinational Ebola campaign informed by and against the decision-making model for localization. Paper accepted for presentation at the International Communication Association 66th Annual Conference, Division of Public Relations, Fukuoka, Japan.

Alvarez, A., Moreno, M.A., & Molleda, J.C. (2015, Agosto): El perfil de los comunicadores institucionales de América Latina: Resultados del Latin American Communication Monitor [The profile of institutional communicators in Latin America]. Paper presented at the XVII Congreso de la Red de Carreras de Comunicación Social y Periodismo de Argentina. Córdoba, Argentina.

Moreno, A., Molleda, J.C., Athaydes, A. & Suárez, A.M. (2015). Latin American Communication Monitor 2015.

Excelencia en comunicación estratégica, trabajo en la era digital, social media y profesionalización. Resultados de una encuesta en 18 países. Bruselas: EUPRERA.

Molleda, J.C., Kochhar, S, & Cervera, L. (2015, March). Turning data into insights: A conceptual model of big data for public relations practice. Paper presented at the International Public Relations Research Conference, Miami, USA.

Invited/Trade Publications

Molleda, J.C. (2016, January 11). Taxonomy of responses to VW’s Goodwill Package reveals PR lessons. PRNews. Available at: bit.ly/1OwJctk

Molleda, J.C. (2015, October 9). Volkswagen’s transnational crisis: In full-speed mode. Institute for Public Relations’ blog.

Alvarez Nobel, A., Moreno, A., & Molleda, J.C. (2015, September). Los comunicadores latinoamericanos, críticos con el éxito de la comunicación de social media en sus organizaciones [Latin American communicators, critics with the success of social media communication in their organizations]. Dircom, 108, 12-13.

Moreno, A., Molleda, J.C., Athaydes, A., & Suárez, A.M. (2015). Latin American communication monitor (LCM) 2014-2015: Informe resumen. Anuario de la Comunicación Dircom, 130-148.

Molleda, J.C. (2015, April 10). Venezuelan propaganda infects and undermines Latin American PR professional organizations. The Conversation.

Molleda, J.C. (2015, March 31). Las relaciones públicas amenazadas de convertirse en propaganda: el caso Venezuela [Public relations threatened to turn into propaganda: The case Venezuela]. Runrunes.

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