Faculty & Staff

Ed Madison

Ed Madison

Assistant Professor, Media Partnership Coordinator

324 Allen Hall

Ed Madison has a 27-year track record as an executive producer/director of network television, film, and commercial projects. His multifaceted career in media began at the age of 16 and has covered the gamut, from talent coordinating for a local Washington, D.C., talk show while still in high school to creating, producing, and directing programs and segments worldwide for network, syndicated, and cable television.

At age 22, Madison became a founding producer for CNN, aiding in the groundbreaking quality programming that has come to represent that network. His own subsequent companies have provided services for most of the major networks and studios, including CBS, ABC, A&E, Paramount, Disney, and Discovery. He has contributed to the success of many top-rated series that helped to define the lifestyle/travel television genre, including Lifestyles of the Rich & Famous, A&E Top 10, and Entertainment Tonight. Madison’s current company, Engaging Media, Inc., creates, brands, and distributes high-caliber video programs and marketing messages for delivery via the Internet to mobile devices and PCs.

For more information, visit Madison’s website or Vimeo channel.


  • PhD, Communication and Society, University of Oregon, 2012
  • BS, Mass Communication, Emerson College, 1979

Areas of Expertise

  • Technology and media
  • Multimedia journalism
  • Digital publishing
  • Media entrepreneurship


Madison led the team that developed DigitalSkillsWorkshop.com, a new online resource for secondary-level educators who want to introduce digital storytelling in their curriculums as a way to address the Common Core State Standards relating to media and technology. The project chronicles his research team’s work at Roosevelt High School in Portland, Oregon, often listed among the state’s most challenged schools. The team is currently investigating the efficacy of this new model for teacher training that blends video tutorials with documentary storytelling.

The work at Roosevelt informed Madison’s two-year dissertation study of the journalism program at Palo Alto High School in Northern California. The school has the largest scholastic journalism program in the United States, with more than 500 students producing eight student-run publications. Both projects will be chronicled in Madison’s forthcoming book, published through Columbia University.

Recent Citations, Publications, and Professional Work

“Training Digital Age Journalists: Blurring the Distinction Between Students and Professionals,” Journalism and Mass Communication Educator, May 2014.

“Intercultural Dialogue Through Immersive Learning: Media Internships in Ghana, West Africa” (co-authored with H. Leslie Steeves) for UNESCO’s Media and Information and Intercultural Dialogue 2014 Yearbook; Publisher: Temple University, in press.

“Reversing Declines in Minority Journalists: A Community-Based Approach to Journalism Education,” Journal of Applied Journalism and Media Studies, in press.

“The State of Jefferson and the Rise of Regional Journalism,” Humboldt Journal of Social Relations, in press.

“News Narratives, Classified Secrets, Privacy, and Edward Snowden,” Electronic News, AEJMC, March 2014

Teaching Mobile Media in the Digital Age, Journal of Media Education, January 2011

Honors and Awards

  • Center for Journalism Innovation and Civic Engagement Fellowship, 2014
  • Apple Distinguished Educator, Class of 2013
  • Adobe Education Leader Impact Award, 2013
  • Wayne Morse Law Center Project Grant, Digital Citizens After School Program, Roosevelt High School, Portland, Oregon, 2013-14
  • Petrone Family Faculty Fellowship, 2013
  • Fighting Fund Teaching Innovation Grant, 2013
  • Kappa Tau Alpha National Honor Society, Top Scholar Award, 2012
  • Scripps Howard Journalism Entrepreneurship Institute Fellowship, Cronkite School, Arizona State University, led by Dan Gillmor, 2012
  • University Club of Portland Foundation Fellowship, 2011-12
  • ISTE Emerging Scholar Fellowship, 2011-12
  • UO Graduate School Promising Scholar Award, 2010-11
  • Outstanding Teaching Award, UO Graduate Teaching Fellow, 2010
  • UO School of Journalism and Communication Scholarship, 2010-11


  • Mobile Media Production—OR Magazine
  • Allen Hall Studios
  • Gateway to Media 3
  • Professional Excellence
  • Media Entrepreneurship