Faculty & Staff

Dave Koranda

David Koranda

Senior Instructor II

310 Allen Hall
541-346-3754
dkoranda@uoregon.edu

Dave Koranda brings more that 20 years of experience in advertising to the School of Journalism and Communication He has worked on local, regional, national, and international campaigns. He has received media awards from Pepsi, 7Up, and McDonald’s, and was awarded the SOJC Jonathan Marshall award for innovative teaching. He created a class on Curiosity in 2007, which has since been implemented by other schools

Dave is the advisor for the University of Oregon NSAC advertising team, which was first in the US in 2015. He also serves on the American Advertising Executive Education Committee and chairs cases periodically for the National Advertising Review Board (NARB).

Dave has published articles on curiosity and advertising education and is fascinated by the human decision making process. He continues to consult with ad agencies and media firms.


Education

  • BS, University of Oregon (advertising)
  • BA, Wilkes (business)

Areas of Expertise

  • Advertising campaigns
  • Media planning
  • Strategic planning

Research

Koranda uses qualitative and quantitative data to assess the evolving nature of media patterns. He has published research on the crumbling wall between local television news and advertising.