Faculty & Staff

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Charles Frazer

Professor Emeritus

cfrazer@uoregon.edu

Frazer is a co-author of a popular advertising text, and he has written numerous scholarly articles. His professional experience includes work with major advertisers and advertising agencies.


Education

PhD, University of Illinois, 1976
MA, Fairfield, 1972
BA , Rutgers, 1968


Research Summary

Frazer’s research interests include qualitative approaches to studying consumer behavior, advertising strategy and regulation. Currently, he is examining advertising/promotional strategies on the Web.