Faculty & Staff

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Charles Frazer

Professor Emeritus


Frazer is a co-author of a popular advertising text, and he has written numerous scholarly articles. His professional experience includes work with major advertisers and advertising agencies.


PhD, University of Illinois, 1976
MA, Fairfield, 1972
BA , Rutgers, 1968

Research Summary

Frazer’s research interests include qualitative approaches to studying consumer behavior, advertising strategy and regulation. Currently, he is examining advertising/promotional strategies on the Web.