Faculty & Staff

Chris Chavez

Christopher Chávez

Associate Professor

330 Allen Hall

CV buttonChris’ research lies at the intersection of globalization, media, and culture. Specifically, his research explores two main themes: the ways in which global media industries organize and re-organize collective identity, and the degree to which marginalized communities can be empowered within the constraints of marketplace dynamics. Chris is the author of Reinventing the Latino Television Viewer: Language Ideology and Practice and co-editor of Identity: Beyond Tradition and McWorld Neoliberalism. Chris’ research has appeared in peer-reviewed journals including Consumption, Markets and CultureInternational Journal of Communication, and Critical Studies in Media Communication.

Prior to coming to the UO, Chris worked as an assistant professor at St. Louis University, and before conducting his doctoral work, he worked as an advertising executive at several agencies, including Goodby, Silverstein & Partners, TBWA Chiat/Day, and Venebles Bell & Partners.  In 2015, Chavez received the University of Oregon’s Early Career Award in Research Excellence.


  • PhD, University of Southern California, 2009
  • MA, University of Southern California, 2006
  • MA, University of Southern California, 1995
  • BS, California State Polytechnic, Pomona, 1993

Areas of Expertise

  • Advertising
  • TV commercials
  • Communication theory
  • Persuasive communication
  • Cultural studies
  • Gender and race in media
  • Media and diversity
  • Popular culture
  • Media studies and globalization

Honors and Awards

2015, University of Oregon’s Early Career Award in Research Excellence