APPLICATION DEADLINE: beginning February 1 until all available spots are filled
The School of Journalism and Communication has developed a Professional Master’s Degree in Strategic Communication for working professionals in the Portland area. The first cohort began in Fall 2007. This program is based at the SOJC’s George S. Turnbull Center at UO Portland. It is an integral part of the School’s strategy for establishing a strong presence in the state’s media and communication center and serving our professional communities. The George S. Turnbull Center opened in the current UO Portland Building in spring 2006 and moved to a significantly larger space in the White Stag block in Spring 2008.
The program consists of a core of required four-credit Journalism and Communication courses complemented by two-credit, shorter-term workshop classes. The required coursework falls into four programmatic categories, which were established in consultation with the intended audiences and following an examination of the curricula of successful programs nationally. This focus also is consistent with a recently released report from the Public Relations Society of America’s Commission on Public Relations Education and with PRSA guidelines for accreditation.
The course composition will be as follows:
Strategic Communication Core (12 credits total)
J6XX (622) Strategic Communication Research and Planning – 4 credits
J6XX (623) Creativity in Strategic Communication – 4 credits
One of the following:
J543 Advertising Media Planning – 4 credits
J552 Advanced Public Relations Writing – 4 credits
J544 Agency Account Management—4 credits
Business Core (specific courses to be recommended by business faculty; 14 credits total)
MKTG 610 Introduction to Marketing – 4 credits
MGMT 611 Managing Competitive Organizations – 4 credits
MKTG 662 Marketing Communications – 4 credits
FIN 610 Topics in Finance for Communication Professionals – 2 credits
Journalism/Mass Communication Core (18 credits total)
J611 Mass Communication and Society – 4 credits
J621 Foundations of Strategic Communication – 4 credits
J595 Communication Research Methods – 4 credits
J609 Terminal Project –6 credits (capstone course requiring applied research to develop a strategic communications plan).
Professional Specialization Elective Core- Select three, two-credit workshops (6 credits total; Corporate Social Responsibility is strongly recommended)
Throughout the academic year the School of Journalism and Communication is offering two-credit graduate workshops at the Portland center. Each workshop meets for three consecutive Saturdays during the academic term. These workshops address hot topics and common problems facing today’s practitioners and have included: staying creative, handling crisis communications, international communications, and corporate social responsibility.
The workshops will be offered for continuing education credit and do not require application to any UO graduate program. These credits can be banked and applied to the master’s program should you decide to apply in the future.
J6XX (624) Strategic Communication Workshops:
Corporate social responsibility
Advanced issues in advertising and marketing
Advanced issues in public relations and organizational development
Creativity in business
Global communication operations
Financial and investor relations
Managing political communication
Marketing communication in health care industries
Marketing for technology companies
Online communities and consumer generated media (CGM)
If you would like information about upcoming workshops, contact Al Stavitsky (email@example.com).
For information about the application process and other administrative questions, contact Petra Hagen (firstname.lastname@example.org.)