Bill Winter Advertising Scholarship

The Bill Winter Advertising Scholarship provides support for advertising students in the School of Journalism and Communication.Dr. Willis L. Winter's  accomplishments in more than 20 years on the faculty of the School of Journalism and Communication were practically legendary. He retired from full-time teaching in 1989.   Professor Winter actually had two University of Oregon teaching careers, one as an instructor from 1955 to 1957 while he was a graduate student in the Journalism master's degree program and the second as an associate and then a full professor from the Fall of 1968 until his retirement in 1994, when he was named a Professor Emeritus of Journalism.   In addition to teaching at UO, Bill also taught at the University of Minnesota, the University of Illinois and the University of Washington.  His teaching skills and genuine interest in his students, long apparent to his colleagues in the School and students, were more formally recognized in 1987 with the presentation of the Burlington Northern Outstanding Teacher award.During his active teaching and consulting career, Bill also was an author of the most widely adopted basic advertising text in the country, a book that has been published in seven languages and in several editions.  He was voted "Advertising Man of the Year" by the American Advertising Federation in 1972 and probably was the single person most responsible for putting Oregon on the national map in the field of advertising education.