We build relationships. We create connections, facilitate conversations and encourage respectful understanding between organizations and the diverse publics they need to reach. Through research, critical thinking and strategic problem solving, we determine how to deliver the right message to the right audience through the right channels at the right time.
The public relations sequence provides hands-on learning opportunities in and out of the classroom. Our students write, plan, think, build, create, strategize. They ask questions, they develop insight and they tune into and shape the world around them.
Informed by a faculty grounded in industry experience that produces internationally recognized scholarship, public relations majors at the School of Journalism and Communication are challenged to excel in communicating clearly across platforms to proactively manage client issues.
Agencies and organizations in a variety of fields recruit our graduates because of their understanding of how to use earned and owned media to support organizational objectives and meet challenges in a globalized environment.
For more information on academic requirements and resources, continue here.